'); Colliers International | Experts | Brooke Wing

About

Professional Summary

As a Marketing Coordinator with Colliers International | South Carolina, my role is to collaborate with the Vice President of Marketing on all digital and electronic marketing efforts for all three offices in South Carolina. As an “inbound marketer”, my job is to drive new business for Colliers | South Carolina and provide the most effective property marketing methods and strategies to Colliers Brokerage Associates and Property Managers thus allowing them to accelerate the success of their clients.

In particular, my focus is on our part of the Colliers.com website, search engine optimization, email marketing and social media. In addition to strategy and implementation, I am responsible for providing data analysis on these efforts to ensure efficacy and identify places for growth. I also support the marketing department in the creation of content for press releases, staff profiles, proposals, presentations, brochures and ads.

Lastly, starting in 2016, Colliers | South Carolina began offering in-house website design and development for major commercial properties. In addition to handling the initial design and build of these property websites, I create content, manage the search engine optimization and provide monthly maintenance and updates as needed.

Accomplishments

  • Best Market Intelligence Initiative, 2016, from Colliers | U.S., for “Email Marketing That Works”
  • Designed, coded and tested over a dozen mobile-responsive email marketing templates for a revamped program that more than doubled open and click rates, which now regularly average over 40% and 5%, respectively.

In addition to supporting community programs like library book sales, I like to volunteer my time on Habitat for Humanity builds.

Services:

  • Property Marketing

Skills:

  • Digital Marketing

Education:

I received my Bachelor of Arts in English with a concentration in Writing from the University of South Carolina. Prior to joining Colliers, I have provided digital marketing services for a law firm and as part of a marketing agency.

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