'); Colliers International | Experts | Susie Viehmann

Susie Viehmann


Senior Vice President, Marketing | Indianapolis

About

Professional Summary

As Senior Vice President of Marketing & Communications, I oversee the corporate branding and systems across multi-platform marketing services including:  design and messaging, online marketing, advertising, special events, and corporate communications. I particularly enjoy my involvement in business development efforts, pulling together presentations and strategies to promote the firm’s services and capabilities to support Colliers brokerage and sales. Pulling from extensive project development experience, I participate in collaborative new initiatives to serve the ever-changing needs of the firm.

I also serve as Marketing Lead for Colliers Central-North Region within Colliers innovative  Centers of Excellence  program, working  with regional and national marketing leaders and diverse subject matters experts to  build and drive our marketing & research capabilities.  I  provide  mentorship, consultancy and leadership to CCOE team members;  facilitate subject matter expert partnership;  identify and share best-in-class strategies, tactics and deliverables;    partner/coordinate  with other CCOE leads and team members across regions. 

Additionally, I serve as Lead of the Indianapolis office’s Culture Committee – shepherding the various internal and external activities we pursue to cultivate and maintain the incredibly strong culture we have – which has become a notable strength of the firm.

Prior to joining Colliers, I was Senior Marketing Manager at Galyan’s, a national sporting goods retailer. There I led its national Direct-to-Consumer multi-disciplinary division in branding, development, execution, and performance analysis of the retailer’s highly successful consumer member programs – the frequent-shopper Rewards Program™, and its private-label credit card, Experience™.  Both programs involved oversight of enrollment fulfillment, in-store signage and training, special offer analysis and testing, new-store launches, and ongoing data management. As an extension of these programs, I orchestrated and moderated the company’s consumer focus group operation, presenting vital and actionable feedback to merchandise buyers and executive leadership.

I currently serve as Lead  of the firm's Culture & Wellness Committee, and organize multiple company, client, and philanthropic events to support the office's culture and business development efforts.

Accomplishments

  • Lead.   Colliers | Indianapolis Culture  Committee
  • Marketing Team Lead | Central North Region, Colliers Marketing Centers of Excellence
  • Colliers Superuser Group, U.S. Digital Team
  • Board Member.  Boiler Business Exchange (BBE) 
  • Volunteer.  Elevate Indianapolis
  • Volunteer.  City Life
  • Volunteer.  Habitat for Humanity
  • Volunteer.  United Way ReadUP Program
  • Volunteer.  Meals on Wheels 
  • Volunteer.  Shepherd Community Center

Skills:

  • Digital Marketing
  • Graphic Design
  • Project Marketing
  • Social function

Education:

B.A. – Public Relations, minor Management
Purdue University – West Lafayette, IN

Indiana Real Estate Broker License

Memberships & Involvements:

•    Board Member.  Boiler Business Exchange (BBE) 
•    Member.  Colliers | Indianapolis Culture & Wellness Committee
•    Volunteer.  Habitat for Humanity
•    Volunteer.  United Way ReadUP Program
•    Volunteer.  Meals on Wheels 
•    Volunteer.  Shepherd Community Center
•    Member.  Alpha Chi Omega

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