Landlords, retailers benefit by collaborating on technology

The cellphone’s evolution from mere communications device to handheld computer has revolutionized shopping by enabling the consumer to shop prices and order goods online, even when he or she is physically standing inside the store — and from a competing retailer, if necessary. Of course, initially, this challenged the shopping center industry. But today the smartphone and the relentless advance of technology are just as likely to lend retailers and retail center owners an advantage. [...]