Welcome to our second annual pan-CEE retail sector publication. This year, we examine the fashion sector across 14 CEE markets. As disposable incomes climb continuously towards EU average levels, purchases of fashion apparel and accessories become ever more important as a driver of consumer spending. Fast recent-cycle GDP growth, low unemployment and wage hikes all add
up to booming conditions for fashion in CEE presently. Sales via e-commerce channels are very much alive in the region but not yet large enough to extinguish demand via traditional and omnichannel retail routes, at least in the short to medium term. As well as the growth potential, we examine the modern Shopping Centers marketplace across the CEE-14 countries. And we take a look at the main retail players in the sector and the fashion debuts that have made a splash in recent years.