Santiago Vicaria

Santiago Vicaria

BBA, M.Sc

Marketing & Research Director | Colombia

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About

Professional Summary

BBA and Marketing specialization at CESA Business School, MS candidate of Innovation and entrepreneurship at Universidad del Rosario and international leadership at EADA Business School, diplomat in entrepreneurship at Babson College, committed, positive and always willing to serve people, experienced in development of marketing & sales strategies with emphasis in innovation processes and entrepreneurship. Analytic and evaluation skills in financial and commercial strategies development earned in 6 years of experience in brands as inQlab, Microsoft and The Walt Disney Company. Trajectory in student organizations with leadership roles. Interpersonal and social skills with different audiences. 3 languages (English, Spanish and Italian). 

Accomplishments

  • Certifications:  

  • SIT Systemic inventive thinking basic program degree 2018 

  • Colombia leadership roundup (La silla vacía and CESA business shool) (scholarship) 2018 

  • Google Analytics certificate 2018 

  • Eazl Growth hacking certificate – Udemy 2018 

  • Integrated Marketing Communications, organized by Microsoft Marketing Academy and Kellogg University. (2012) 

  • Strategic marketing for young entrepreneurs organized by “ANDI del Futuro”, supported by CESA and Sabana University. (2011).  

Microsoft Office Specialist – Specialist in Microsoft Excel, Word and Power Point. 

  • Leadership 

  • Student representative in CESA during the first semester of 2010 and founder of the student council.  

  • Training a select group of students in leadership, organized by CESA leadership and entrepreneurship center.  

  • Events execution and coordination for Miguel Gomez Martinez, politician. (2010) 

  • Volunteer 

  • Expedition director in different Colombian schools, OBA - Tibak expeditions, Bogota, Colombia (2009-2011) 

  • Honors 

  • Graduation speech in CESA BS marketing specialization 

  • CESA BS BBA thesis 10/10 score.  

  • First place in company creation organized by “ANDI del Futuro” 

  • Finalist in Dell Social Innovation Competition.  

  • Second place in Entrepreneurship contest in CESA and TEC of Monterrey, Mexico.  

  • Member of “ANDI Del Futuro” in young entrepreneurship strengthening area. 

  • Finalist at alumni entrepreneurship contest of CESA School of Business. (2014-2015) 

Education:

Babson College 

  • Babson build program certificate 2018 

 

EADA Business school (Barcelona) 

  • MS in International leadership, in course 

 

Universidad del Rosario 

  • MS in Innovation and entrepreneurship, in course 

 

CESA, School of Business 

  • Strategic marketing specialist, degree in 2016 

 

CESA, School of Business 

  • BBA, degree in 2012 (GPA of 8.6 over 10)

Memberships & Involvements:

  • Teaching 

  • Entrepreneurship teacher at CESA Business School. 

  • Mentor in Entrepreneurship Group CESA (Currently) – Winner of the first place in July 2015. 

  • Financial analysis and financial administration teacher assistant at CESA School of Business, (2010). 

  • Investigation assistant in “Marca Pais”, in charge of Social Media Marketing at CESA School of Business (2010).

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