Alejandra Folgado

Alejandra Folgado

Marketing & Communications Director

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About

Professional Summary

As Marketing and Communications Director Alejandra is responsible for building a marketing and Comm. strategy that grows brand awareness; drives lead generation and works across business lines to support Colliers International in Spain  achieve its growth and customer acquisition goals.

She began her career at Atlas Capital Close Brothers in 2001 and joined to irea in 2006, where she was Knowledge & Organization Manager for almost 4 years. After a 5 years  of professional and personal experience in Italy, she returns to irea as Marketing & Communications Manager.

From January 2015 she has been Head of Marketing and Communications at irea until March 2018, when the spanish firm integrates in Colliers International.

Alejandra studied at Carlos III University (Madrid)  where she has a bachelor degree in Information Sciences. She holds an International Marketing and Communications Master from Polimoda Business School (Italy).

She has worked in Marketing and PR across various industries including Financing, Real Estate, Fashion and Hospitality. Alejandra  also has experience in managing and coordinating  events including conference, congress and trade fairs.

Accomplishments

Created and implemented marketing and PR campaigns for irea and Colliers International in Spain.

Carried out the rebrading strategy from irea to Colliers International in Spain.

While working in Max Mara, Alejandra was part of the team that created  the corporate heritage Intranet, developing the web architecture content strategy.

Education

Information Science Bachelor's Degree from Univerdad Carlos III de Madrid, 1995-2000

Master in International Marketing Communications from Polimoda Business School, 2009-2010

Webmarketing Certified Expert from Promo PA Fondazione, 2011

Clients

Iberdrola Inmobiliaria,  Caja Duero, Marathon Asset Management,  Sareb

IE Business School, IE Club Real Estate

Expansión, Cinco Días,  El Confidencial, El Economista, El País, La Vanguardia, Observatorio Inmobiliario, Metros2, Spanish RE

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