GroupM

A visual identity declined by agency within the same site in the service of creativity

 

Colliers International France supports Group M in its project to integrate all its 5 media agencies, each with 850 employees, while preserving their own identity. Learn more with the press release

Key information

  • Year: 2016
  • Surface area: 12,000 m2
  • Posts: 850
  • Location: Silvergreen Building, Neuilly-sur-Seine
  • Missions: Design of the facilities, execution of the work as a general contractor and engineering of the transfers

GroupM

Context and issues

  • Grouping of its 5 media agencies with 850 employees, while preserving the identity specific to each
  • Transition to a 100% open environment
  • Atypical architecture of interior design
  • Technology and mobility at the heart of the project
  • Diversity of workspaces and plurality of workstation typologies Integration of timing constraints (6-month deadlines for the first wave of moves)

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Missions

  • Mobilization of 14 multidisciplinary experts
  • Management of the technicality, practicality and execution of the work to create these workspaces in compliance with the development charter without hindering the creativity of each agency.
  • Design and execution
  • Space planning
  • Transfer

GroupM 5

GroupM 4

GroupM 1