Net Economy companies

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What are the real estate requirements of the "new economy" companies?


The new economy sector continues to grow as the economy becomes more digital. The companies, often young and known as "start-ups", change several times during their lifetime: rapid rise in turnover, exponential growth in the workforce, constant innovation, etc. All these issues have a significant impact on their real estate requirements. There are also HR issues, including attracting a new generation whose loyalty must be gained notably with innovative working environments (for more information, look at our "Flex Office, from fantasy to reality" report) and a strategic location offering multiple urban amenities.

What real estate solutions exist for these these constantly changing companies? Incubator, traditional lease, coworking spaces, etc. This report combines information on possible solutions for these challenges with feedback from our conssulting misions for some of the major players in the Net Economy.


Net Economy companies

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Related Experts
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Cyrille Berthet

Directeur de Département Tenant Representation


EDF IM SOLUTIONS – EDF subsidiary in charge of the real-estate tenant representation                             

Head of strategy and negotiation team (From nov. 2014 to feb. 2017)                                                                                    

Management: 7 people + animation of regional network

- Tenant representation – Real-estate advice for the group (EDF, ERD, Dalkia, etc.),

- Development of the real estate strategy,

- Negotiation of leases (rent up to €1M),

- Management of the real-estate activity (budget construction, monitoring indicators, etc.),

- Internal training,


COVIVIO – Real Estate Investment Company (properties value: €20Mds) -  7 years                                                                        

Head of office letting team (5 people) - 2011 to Oct. 2014

- Letting of large office spaces (existing or planned building, up to 1M€ rent): set-up of rental strategy, marketing tools, client prospection, legal and financial negotiation

- Networking / New Business

- Activity Support.

Head of Disposals – Industrial buildings - 2012, 1-year mission in FDR industrial buildings subsidiary FEL                                                                                        

- Set-up of sales strategy (assets for sale, prices, portfolios, etc.),

- Piloting disposal process

Asset manager – Offices department (2009/2010), Portfolio under management: 50 buildings, €750M                                                                                                    

- Optimization of assets value (refurbishment, rents management, etc.).                                                                                                                                                                                                                                                                                                                                                                   

Portfolio analyst – Office department (Sept. 2007/2009)

- Support the asset management team for financial issues,

- Biannual office buildings appraisals (piloting process, negotiating with experts, etc.),

- Link with the Finance Departments (accounting, communication, corporate finance, etc.).

CGLLS – Financial company specialized in social housing financing (2 years)

Financial and Economic Analyst (June 2005 to Sept. 2007)

- Financial analysis to assess the need of subsidizing social housing companies in difficulty,

- Negotiation and set-up of financial recovery agreement (dept renegotiation, cost cutting, reorganization, etc.),

- Support of property operations enforced by the ANRU (French agency of urban refurbishment) programs (i.e. refurbishment, demolition / building, new constructions, etc.)

L’OREAL Canada – As part of one-year Canadian work visa (6 months, 2004),

Analyst – Sales planning for North America


Risk and compliance department – Internal auditor

Assessment and control of financial and operational risks connected to the fund management.

BRYAN, GARNIER & CO. – British Investment bank (2002, 3 months)

Intern, Financial analyst and salesman

Corporate valuation / Funds performance computing.


Master degree in Corporate Finance obtained with Honors (2002/2003)

Paris X University                                                                                                    

Master thesis: Securitization of intellectual property rights – The “Bowie Bonds” case.

Bachelor degree in Economics specialized in Finance obtained with Honors (1998/2002)

I spent 7 years at an institutional investor (Foncière des Régions) in different positions offering me  a complete view and understanding of the sector

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Paolo Salzani



Paolo has been working in the tertiary real estate sector since 2003. He developed a solid expertise in the consulting services by starting his career in the expertise department of Jones Lang LaSalle in Milan. Then he spent 4 years in Barcelona office of Savills in the Capital Markets department, specialising in advising on investing in office assets in the Spanish market. He has been a member of the user advisory team at Colliers International in Paris since 2012. He is involved in user consulting missions for rental, sale or acquisition, master plan, grouping strategy, etc. Paolo has a master's degree in economics from Bocconi University in Milan. 

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Laurence Bouard

Directrice Etudes & Recherche


Graduated in urban planning and member of RICS, Laurence has more than 20 years of experience in the real estate sector. Since 2011, she has been the head of the Research Department at Colliers International France. She provides its expertise on the real estate markets through consulting missions and the production of ad hoc studies.

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