New HIIT and Strength Circuit concept CIRQ to open in Ludgate
CIRQ, advised by the UK Leisure Agency team of global real estate advisor Colliers International, has acquired the basement space of Ludgate House at 111 Fleet Street, London EC4.
The fitness group has acquired 3,660 sq ft of space in this busy footfall location.
The site will be a dedicated studio for new class-based concept with screen technology, CIRQ, which focusses on HIIT and Strength Circuit training.
Ross Kirton, Head of UK Leisure Agency at Colliers International said: “This exciting acquisition by CIRQ (in partnership with The Health Club Collection) reaffirms the competitive nature of the central London studio gym market, and continues the trend of fitness groups seeking space in prime City locations.”
Recent research by Colliers identified that people like to fit their workouts around their professional commitments. Of the 2,000 Londoners surveyed, 34 per cent of people like to work out in the morning, while 35 per cent go to the gym after work and another 15 per cent choose to keep fit during their lunch break.
Kirton continued: “Our research also found that 45 per cent of people like to work out more intensely during the week, making Ludgate House, which is home to a number of densely populated office developments, the ideal location for CIRQ’s flagship.”
Robert Burstein of CIRQ added: “With its excellent understanding of London’s health and fitness market, Colliers was able to expertly advise on which locations would give us the best access to CIRQ’s core demographic. We are excited to be bringing this new concept to The City and look forward to welcoming visitors from 3rd September 2019 onwards.”