Best Western Glasgow City Hotel sale completed to Safestay PLC

04 11 19 Great Western Hero

Popular city centre hotel sold by Colliers International


The specialist hotel and licensed property team at Colliers International have completed the sale, at the end of October 2019, of the 52-bedroom Best Western Glasgow City Hotel in Glasgow city centre.

Comprising two Victorian adjoining town houses, originally built in the 1800s, the hotel still features original architectural characteristics of the era, creating an authentic experience for guests. Over time it has also been extended to the rear, providing an excellent cross section style of bedroom accommodation.

The hotel itself is located right in the heart of Glasgow city centre, on Elmbank Street, a prime location for access to Glasgow’s exhibition and entertainment ‘hub’ at the SSE Hydro. Plus, a short walk away from Charing Cross Railway Station, which provides links to Glasgow’s Queen Street mainline station. The M8 is also easily accessible, only a short distance away.

The property has been purchased by Safestay plc who plan to create a 200-bed hostel

Alistair Letham, a Director at Colliers International, said “A lot of good interest from local Glasgow; UK; and overseas was shown in the Best Western Glasgow City Hotel; a recognition on the importance of Glasgow in the hospitality trade. Safestay’s knowledge and reputation of operating quality hostels is renowned and they recognise the excellent and strategic location of the hotel for that purpose.”

Colliers International confirmed that the achieved selling price was close to the asking price of Offers around £3.4 million.

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Charlotte Williams

Director of PR & Communications| UK & EMEA

London - West End

As Director of PR & Communications in the UK and EMEA I am responsible for:
• Developing and executing internal and external communications strategy for the UK and EMEA business.
• Developing and implementing tactical communications plans to build the brand and promote key messages across all media - print, broadcast and social
• Advising senior management on communications reputation management and developing a media engagement programme that supports key business lines.
• Media evaluation and reporting objectives, targets and successes across the business.
• Delivering strategic communications programmes for all our M&A activity


  • Manage the UK in-house PR teams
  • Provide strategic direction to the PR teams acorss EMEA
  • For a year (2013/2014) I was Acting Head of EMEA Marketing & Communications (maternity leave cover)
  • I am a member of the EMEA Marketing Leadership and Global PR & Social teams
  • I lead the EMEA PR Leadership team
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