UK PropTech Association appoints Colliers International’s Helen O’Reilly to board

10 12 19 Proptech Helen

Helen O’Reilly, UK head of marketing and digital at Colliers International, has been appointed to the board of the UK PropTech Association (UKPA) to accelerate digital transformation in the property industry.

Helen was voted on to the board by members alongside James Dearsley (Unissu), Louisa Dickins (LMRE) and Kristjan Byfield (The Depositary). 

Helen O’Reilly, UK head of marketing and digital at Colliers International, commented: “With over 400 members, the UKPA is rapidly becoming a real force within the property industry. Becoming a member of the association’s board is a great honour as PropTech is something that I am passionate about. Not only that but it is a great reflection of our values at Colliers where we strive to develop industry leaders, empowering them to think and act differently to drive exceptional results.

Sammy Pahal, Managing Director of the UK PropTech Association commented “Running a board election and giving members of the industry a chance to get involved was vital for making the UKPA a membership organisation truly led by the members. This is about providing value to our members and to the wider industry, and I am therefore delighted to have a diverse group of individuals representing both PropTech’s and Property companies, the residential sector and commercial sector. Each board director has a unique perspective, experience and skillset to bring to the table and I am very excited to see what ideas they have in our first board meeting in January. I am also grateful to all 40 applicants for their willingness to volunteer time to support our objectives.”

The UKPA was set up in 2018 with the aim of encouraging engagement between PropTech and property businesses. Members include M7 Real Estate, Nuveen Real Estate and Altus Group.

 

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Helen O'Reilly

UK Head of Marketing and Digital

London - West End

As UK Head of Marketing and Digital Helen is responsible for building a marketing strategy that grows brand awareness; drives lead generation; works across business lines to help influence customer experience and ultimately helps us meet our growth and revenue targets.   

Previously, Helen led the Digital team in the UK & EMEA from May 2017 and prior to that she was Head of Marketing and PR for Colliers in Ireland.

Helen studied at University College Cork where she has a bachelor degree in Law and French, and at Dublin Business School where she has a diploma in Marketing and Event Management.

Having worked in Marketing and PR across various industries including the Motor Industry with brands such as BMW, Mini, Citroen and Hyundai as well as leading the marketing for Ireland’s most prestigious theatre, the Gate Theatre Helen has a passion for creative digital marketing strategies. Prior to this, Helen worked as a Production Manager for Independent TV production companies for over 5 years, at which time she managed the web and social media platforms for several TV shows, and produced spin on online shows to compliment TV broadcasts. Helen also has experience in managing and coordinating large scale events including awards shows, pop-up events, launches and small festivals.

 

 

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Charlotte Williams

Director of PR & Communications| UK & EMEA

London - West End

As Director of PR & Communications in the UK and EMEA I am responsible for:
• Developing and executing internal and external communications strategy for the UK and EMEA business.
• Developing and implementing tactical communications plans to build the brand and promote key messages across all media - print, broadcast and social
• Advising senior management on communications reputation management and developing a media engagement programme that supports key business lines.
• Media evaluation and reporting objectives, targets and successes across the business.
• Delivering strategic communications programmes for all our M&A activity

Managment:

  • Manage the UK in-house PR teams
  • Provide strategic direction to the PR teams acorss EMEA
  • For a year (2013/2014) I was Acting Head of EMEA Marketing & Communications (maternity leave cover)
  • I am a member of the EMEA Marketing Leadership and Global PR & Social teams
  • I lead the EMEA PR Leadership team
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