Francisco Skovmand

Francisco Skovmand

Senior Content Manager

Call Francisco
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About

Professional Summary

I started my career in content marketing, working in content creation and marketing strategy roles for both agency side and in-house. Forever interested in creating “stuff” and understanding creative ideation and processes, I have a good grasp of the intersections between storytelling, technology, and digital marketing; and have worked for giants such as Nintendo, Hochtief, and the PwC Experience Centre, as well as smaller well-established agencies.

I joined Colliers as a content manager and multi-media cowboy that enjoys playing with words and creating, writing, and telling brand stories and experiences.

Accomplishments

As a personal passion project, I have a hamburger blog where I combine my passions for writing and burgers. It has since become the authoritative source on the subject, leading to interviews with Bloomberg and other media, as well as hamburger consultations. As part of my burger passion I also created and organized Burger Awareness Week Hong Kong 2015, a whole week celebrating burger culture in Hong Kong.

In previous experiences I have planned, strategized, and developed a whole range of content for many clients, including Infiniti, PwC, Nintendo, Alibaba Cloud, FedEx, Lidl, and Salesforce to name a few. The content that I’ve created ranges in multimedia, from short and long written pieces, to videos, and virtual reality experiences.

I’m also a big proponent for good internal culture, firmly believing that ‘great times lead to great work.’ In previous roles I’ve worked with internal teams to develop a better internal culture with the aim of making the team more creative and progressive.

 

Education

I did most of my education at Copenhagen Business School in Copenhagen, Denmark. Here I earned my Bachelor’s degree in Business, Language and Culture, as well as my Master’s Degree in Strategic Market Creation. I also attended exchange semesters in Seoul, Korea at Korea University and Hong Kong at the Chinese University of Hong Kong.

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