Mario Manzanilla

Mario Manzanilla

Analista de Investigación de Mercados | Monterrey

License # NA

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Professional Summary

Trade Category Management Administrator

Unilever de México, Monterrey, Nuevo León

Nov 17– May 18

▪ Perfect Store

▪ Revision of categories

▪ Brand Analysis

▪ Supporting different customers

▪ Benchmarking


Category Management

Unilever de México, Monterrey, Nuevo León

Abr 2016 – Nov 17

▪ Planograms of different brands

▪ Analysis for different customer

▪ Brand Analysis

▪ Sell-out revision

▪ Benchmarking



Industrias AlEn, Monterrey, Nuevo León

Ene 2015 – Jun 2015

▪ Brands Tracking

▪ Launching different products

▪ Trademarketing Projects

▪ Event coordination

▪ Coordination of advertising agencies

▪ Benchmarking

▪ Project Management


Asistencia en Coordinación de Compras de Cítricos

CC Tropicales, Veracruz

May 2011 – May 2013

▪ Procurement of purchases

▪ Fruit Storage

▪ Product logistics

▪ Customer service

▪ Business reports





Lic.Mercadotecnia - Tecnológico de Monterrey, Campus Monterrey 2010 – 2015


Intercambio Internacional

Especialidad en Category Management y Línea de producto - ESIC Business and Marketing School, Madrid, España 2014



Colegio Veracruz, Veracruz, Mexico 2007 – 2010


Preparatoria Internacional

St. Kevin’s High School, St. Jonh’s Newfoundland, Canada 2008 – 2009


Industrial, Commercial and Office Brokers


Service Lines
Property Types

My Team

My Team

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