Valeria Salas

Valeria Salas

Pitches & Proposals Specialist | Mexico

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About

Professional Summary

  • Bacherlor´s Degree in Communication, Advertising and Public Relations.Universidad Panamericana, Campus Guadalajara. (2013-2017)

Professional Experience

  • BRÚJULA ESTRATEGIA (2016-2017)

Account Executive. Verde Valle and Branli.

  • Implementation of the planning and weekly programming in social networks at national level for both brands, as well as resposible for the advertising investment of each publication in their respective social networks, achieving significant numbers of interactions and egagement with brand´s followers.
  • Creation of biweekly and monthly reports to the brands, as well as meetings with brand managers for planning strategies in social networks. Also gathering information for future posts, and development of a strategic communication plan for social networks, according to the target of each brand.
  • For Branli´s brand, responsible for uploading the recipes to the official web page. Monitoring of the social networks fot both brands, reducing the average time of resolution of comments to 1 hour approx., by establishing a better customer service experience.
  • Occasionally multimedia design for both brands in social networks (graphic images, animated gifs, etc.) according to the identity of each brand.

SCAL COMUNICACIÓN INTEGRAL (2016)

Internal Communication and Social Networks.

  • Manegementof the internal communication of SCAL, successfully achieving the established goals, in regards to the agency.
  • Planning of digital strategies in social networks and mailing to potencial customers.

Radio UP / Universidad Panamericana (2015)

Public Relations.

  • Implementation of public relations activities with Chivas soccer club, as part of the university´s press team, obtaining game passes for the university community trough promotional activities by Radio UP.

 

Accomplishments

  • Graduated with honors. B.S Communication, Advertising. 2018
  • Outstanding academic preference. First Place. 2016

Education

Bachelor's Degree in Communication, Advertising and Public Relations (2013-2017) Universidad Panamericana, Campus Guadalajara.

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