The number of booked overnight stays in the Netherlands via booking platform Airbnb continues to rise. In 2017 almost 2.1 million overnight stays were booked in Amsterdam. An increase of more than 25% compared to 2016. Airbnb also grew strongly in the other three big cities. In Utrecht the number of overnight stays doubled to 156,000, in Rotterdam the number increased by 32% to 154,000 and in The Hague the growth was 46% and 184,000 overnight stays were booked.
Airbnb is growing faster than hotels
The Netherlands is popular with tourists from the Netherlands and abroad. The number of hotel bookings in the Netherlands grew significantly faster than the average in the rest of Europe: 9% versus 5%. In Amsterdam the plus was higher with 12% (15.6 million overnight stays). The growth of Airbnb in Amsterdam, however, was even higher at 25% last year. As a result, the market share increased further to almost 12%. A similar picture can be seen in the other cities with growing market share of Airbnb as a result. For example, 1 in 5 overnight stays are booked in Utrecht via the platform.
AREA OF EXPERTISE: Dirk has over 25 years experience in hotel operational consulting with a focus on database management & customer loyalty programs and hotel reservation systems in the global market. Dirk is a specialist in strategic management & marketing projects with clarity in vision and strategy, leading to tangible results. Focus on cross border assignments, leveraging extensive entrepreneurial expertise in Europe, the Middle East, India, Brazil and Russia. Dirk has expertise in fields such as multi country assigments, strategic marketing, International Business Development, International Private Public Initiatives, hospitality consultancy and corporate finance assignments. Spending 3 years in hotel development and real estate financing related areas he combined his expertise as a hotel operations specialist in his new role since late 2009 as Director Hotels for Colliers International in the Netherlands. Dirk incorporated the current Hotels division of Colliers International in the Netherlands and is a Partner at Colliers in the Netherlands. He also heads the Colliers EMEA hotels team within the Colliers EMEA region. Since September 1, 2017 he is the Chief Executive officer for Colliers in the Netherlands leding a team of 330 professionals and 6 offices.
Marieke gained experience in the hotel industry while working for Marriott International for several years following her study of International Hospitality Management. With Marriott, she worked in Sales & Marketing and Event Operations, gaining much insight into both the strategic and operational processes in the hotel industry. Marieke then completed an MSc in Business Administration at the VU University in Amsterdam and started with Colliers in 2015 as a trainee for the Hotels division. She now works with Colliers as Consultant and has worked on many projects in the Benelux, varying from feasibility studies and development advisory to brokerage.