Lars Vermeulen

Lars Vermeulen

Retail Marketing & Branding Specialist

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About

Professional Summary

As Retailmarketing & Branding Specialist at Colliers it's my mission to achieve genuine success for all our shopping centres. From a well-founded vision on positioning, we establish a long-range plan focused on value appreciation by reinforcing the centre’s image, inspiring customers and winning their loyalty.

With more than 5 years experience in marketing departments of both Real Estate corporates and Sport industry companies I am specialized in branding, marketing (automation) and  events.

Accomplishments

Coordinated the deployment of the new JLL Brand in The Netherlands.
Responsible for the global marketing and development of Smart Pricing (Dynamic pricing / Revenue Management) in sports.

Services:

  • Property Marketing

Property Type:

  • Retail

Skills:

  • Project Marketing
  • Recreational Properties
  • Retail Management
  • Shopping Centres

Clients:

  • Bouwinvest Real Estate Investors B.V.
  • CBRE GI
  • Sectie5 Investments NV
  • Syntrus Achmea
  • a.s.r. Real Estate
  • SPF
  • Orange Capital
  • Union
  • Adriaan van Erk Groep
  • Bouwfonds

Education:

I have a BAE, specialized in event management, from the Utrecht University and a Master International Sport Management & Marketing.

Memberships & Involvements:

NRW  member

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