Wiert Jan Siefkes

Wiert Jan Siefkes

MSRE, B.A. Sc.

Associate Director Food & Beverage

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Professional Summary

From 2006 to 2016 I worked for the HEINEKEN Brewery throughout the Netherlands as  Property and Asset Manager. In this role I was responsible for the leased and owned real estate of HEINEKEN. Main activities were a.o.; tenant and landlord representation, stakeholder management, negotiating lease and sale contracts, strategic acquisition of new properties (to lease or buy), strategic disposition of leased/ owned properties, managing lease and sale process and negotiating exit lease deals.


From 2016 to 2019 I worked for Starbucks Coffee Company as Business Development Manager Channel Licensing for the EMEA region. In this role I was a.o. responsible for development of Starbucks stores in the Travel (e.g. airports, roadsides and train stations) and Outlet shopping Centre Channel in cooperation with existing/ new licensees. Other activities we’re a.o.; onboarding new licensees, development of new markets for the Travel and Outlet Shopping Channel in EMEA, negotiating new Master Licensing agreements, market mapping, stores opening as planned and meeting sales estimations.


Since October 1st 2019 I joined Colliers International as Associate Director F&B. In this role I will be part of the management team who are responsible for setting up and develop the F&B department of Colliers International. My specialties lies a.o.; understanding of the F&B and Real Estate business as a whole, understanding of F&B entrepreneurs/ brands and what information they need to decide how to grow their business and where, understanding of level playing field on behalf of the entrepreneur/ brand AND landlord/ developer, how to represent a F&B entrepreneur/ brand and their needs (e.g. how should the ideal location look like and where it should be located), how to represent the landlord/ developer and share best practise (how to build/ brand a shopping centre/ street and use F&B as a tool to elevate the experience).


Structured the leased and owned Real Estate portfolio of HEINEKEN in the Netherlands, sold/ exit lease of underperforming/ “high” risk properties and bought/ leased new value added properties. In these positions I took both parties (landlord and tenant) priorities into account and came to, for all parties, satisfied contract.


Developed over 75+ Starbucks stores throughout EMEA in cooperation with multiple licensees. One of the highlight for me were the Louvre Museum in Paris, the Stores at Schiphol Airport and Barcelona Airport. Developed a growth strategy for the Travel Channels in EMEA. Negotiated multiple Master Licensed agreements with (new) licensees. Developed a growth strategy for the Travel Channel in EMEA.


BA, Architectual Engineering - Hogeschool van Amsterdam

Msc Real Estate Investment Analyses (MSRE) - Amsterdam School of Real Estate

Memberships & Involvements

ASRE Alumni, GAP Alumni




Business Brokerage, Licensed & Leisure, Destination Consulting, Lease Advisory
Service Lines
Landlord Representation, Tenant Representation, Capital Markets, Property Marketing, Research
Property Types
Hotels, Retail

My Team

My Team

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