Summer season crucial for recovery hotel industry

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The effects of the coronavirus have led to a hotel crisis never before seen on this scale. During the financial crisis that started in 2008, there was a significant slump in the hotel industry, but occupancy rates never got to the lows that are being experienced right now. That did happen in China after the SARS outbreak in 2003, but the rates bounced back to their old levels within just six months, even in the most affected cities.

If the current pandemic can not be curbed soon, and travel restrictions persist, what will it mean for the hotel industry? We’ve completed a tour around six major holiday countries, to get a clear picture of the current situation, map out the consequences and identify opportunities.


Summer season crucial for recovery hotel industry

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Dirk Bakker

Chief Executive Officer | Netherlands

Amsterdam

AREA OF EXPERTISE: Dirk has over 25 years experience in hotel operational consulting with a focus on database management & customer loyalty programs and hotel reservation systems in the global market. Dirk is a specialist in strategic management & marketing projects with clarity in vision and strategy, leading to tangible results. Focus on cross border assignments, leveraging extensive entrepreneurial expertise in Europe, the Middle East, India, Brazil and Russia. Dirk has expertise in fields such as multi country assigments, strategic marketing, International Business Development, International Private Public Initiatives, hospitality consultancy and corporate finance assignments. Spending 3 years in hotel development and real estate financing related areas he combined his expertise as a hotel operations specialist in his new role since late 2009 as Director Hotels for Colliers International in the Netherlands. Dirk incorporated the current Hotels division of Colliers International in the Netherlands and is a Partner at Colliers in the Netherlands. He also heads the Colliers EMEA hotels team within the Colliers EMEA region. Since September 1, 2017 he is the Chief Executive officer for Colliers in the Netherlands leding a team of 330 professionals and 6 offices.

 

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Joost Mees

Head of Hotels | Benelux

Amsterdam

Joost was the founder in 2002 of MD Hotel Investments, a succesfull niche hotel corporate finance advisory based in Amsterdam and the co-founder of European Hotel Capital, a private equity international hotel fund. Since June 2013 Joost joined Colliers in Amsterdam as Director Hotels and specialised in hotel developement advisory, operator search and hotel financing. 

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