The strong upward trend in Eindhoven hotel bookings looks set to continue. This year, the landmark figure of one million overnight stays is expected to be reached for the very first time. In recent years, this figure has risen dramatically by an average of 10.8% per year, even outpacing Amsterdam. The growing number of tourists has been the main driving force behind the higher demand for hotel rooms. At present, tourism accounts for 43% of overnight stays, compared to only 29% in 2012.

Six new hotels until 2022
Slowly but surely, Eindhoven is gaining ground as a desirable destination for urban tourism, partly due to the increasing number of events in the city, such as GLOW and Dutch Design Week. The demand for hotel rooms has doubled in the last five years, supply has increased by only a quarter. The city now has 27 hotels (+7) offering a grand total of 2,272 (+305) rooms. Even so, the increase in the number of hotels is still failing to keep pace with visitor demand. Between now and 2022, a further six hotels with approximately 765 hotel rooms will boost the city’s tourist sector.

Adapting hotel concepts crucial to success
Ten years ago, it was the business sector that accounted for almost 80% of overnight stays. Times have definitely changed. It is crucial that hotels respond effectively to this development and adapt their branding to this new target group. This breed of traveler expects different things from a hotel, such as service, design and a total experience. As part of that experience, hotels can take inspiration from ideas and concepts that promote Eindhoven as the City of Light, with technology & innovation and Dutch design leading the way.