Established Gisborne property company rebrands as Colliers International
Colliers International is launching a new Gisborne office to be run by some of the region’s most experienced rural and commercial property specialists.
The leading global real estate company has signed a franchise agreement with established Gisborne property company Quay Real Estate Limited.
The agreement will bring Quay Real Estate’s rural and commercial property services under Colliers International’s globally recognised brand, while its residential real estate and residential property management services will remain under the LJ Hooker brand.
Rural property specialist George Searle, who has been appointed Director of Colliers International Gisborne, says he is excited by the possibilities.
“Moving our commercial services under Colliers International’s very strong commercial property brand is an absolute no-brainer,” he says.
“Where we see real potential for growth is within the rural and agribusiness sector.
“We already transact about half of the rural sales in the region, but we want to grow that market share significantly – particularly within the high-value sheep and beef farming sectors.”
Searle says Colliers International is seen as a real mover and shaker within the rural property sector, with an ambitious goal of doubling is rural revenue this year.
“One of the key attractions is Colliers’ market-leading ability to attract national and overseas investors, both through its national network of rural property specialists, and its regular roadshows in Asia and Europe.”
Searle’s company has been operating in the Gisborne region for 21 years. It was founded in 1996 by George’s father Philip Searle, who leads the company’s commercial real estate services.
The franchise agreement will bring the company’s six rural, two commercial and three administrative staff under the Colliers International brand.
Colliers International’s Rural and Agribusiness team, led by national co-directors Hadley Brown and Ruth Hodges, offers nationwide sales, valuation and advisory services across a wide range of rural and agribusiness asset classes, including farms, horticulture, viticulture, and lifestyle properties.
The team further expanded its capabilities this year with the establishment of a specialist forestry sales service headed by New Zealand’s leading forestry broker, Warwick Searle, who is George’s younger brother.
Hadley Brown, based in Hawke’s Bay, says he is looking forward to collaborating closely with George and the rest of the Gisborne team.
“The new franchise will undoubtedly make Colliers International the dominant player in rural and agribusiness property services along the North Island’s highly productive east coast.”
Colliers International New Zealand Chief Executive Mark Synnott says growing the agency’s rural and agribusiness capability is a key part of its strategy of targeted expansion in growth areas.
“I’m excited to expand our regional reach and to have more market-leading rural specialists joining the team.”