Residential Projects

Our clients, residential property developers and their customers, are our priority

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Our residential experts specialise in identifying the best development sites and project design to make the highest and best use of the site. Our proven residential project marketing process focuses on the most appropriate target markets to generate high-quality leads and optimise sales results.

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Our extensive knowledge of the residential market means we know when and where to position your next development.

 

Whether it be a city centre site, prime for high density development or a greenfield site for a masterplan community, our extensive tracking of the residential market means we know when new opportunities become available.

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Project success starts with identifying the target markets, then hinges on the planning and design to ensure not only the highest and best use of the site but the best dwelling mix and market acceptance of the product.

We have more experience in project planning than any other residential agency in New Zealand, resulting in projects that are better than the competition.

The planning process considers all product types to determine the most desirable end product is achieved so that the sales rate can be maximised.

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We work with developers and the project team to maximise project viability and minimise development risk.

Our recommendations are based on extensive market research gained by feedback from over 100,000 buyers in the marketplace. This feedback and analysis of your project's capability allows us to plan, price and determine sales rates, enabling you to complete preliminary feasibility with confidence.
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We ensure a marketing campaign that is better by design and seamlessly aligned to the development program. 

A carefully planned marketing strategy will be implemented to drive enquiry and facilitate a great retail experience for all registrations and visitors.

Marketing collateral is well-considered for the target market to convert registrations into purchasers. 




 

Our off the plan sales specialists are solely dedicated to the management of enquiry and conversion of sales leads on their project.

We don't compete with local agents but work collaboratively with all local and international networks to maximise project coverage and achieve additional sales.

We nurture the purchaser relationship through frequent updates, regular newsletters and events to ensure 100% settlement, referrals and augment the reputation of developer and project.

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Latest news
4 Nov 2019
Award-winning architect transforming Manukau housing
Residential development Kōtuitui is setting a new standard in affordable housing with homes designed by an award-winning architect under $600,000.
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28 Oct 2019
Positivity returns to Auckland housing market, commercial confidence stays strong
Colliers International’s latest quarterly Commercial Property Investor Confidence Survey results released
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Latest research
4 Oct 2019
New Zealand Research Report October 2019
Latest Census results show we may need 69,000 fewer homes nationally than expected due to previous 2018 population estimates that have turned out to be bullish.
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15 Aug 2019
Built-To-Rent; The Investment Case for Auckland
Some articles and research piece in recent months have highlighted the undoubted demand brewing from prospective tenants, particularly in Auckland, for long-term residential accommodation, which is purpose-built to rent (BTR). In essence, an unprecedented combination of factors has come together to boost demand for quality well-managed residential rental accommodation.
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Case Studies

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Alexandra Park, Epsom, Auckland

A former car park in the Auckland Trotting Club's home in Epsom is now one of Auckland's biggest medium-density mixed-use development projects.

 

Colliers Residential Projects team collaborated on the planning, design and marketing and achieved sales of all 246 units off the plan.

 

Total Value: $294m

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Botanica, Mt Eden, Auckland

Designed by award winning Peddle Thorp architects, Botanica comprises an inspiring range of one, two and three bedroom apartments set amongst a natural leafy environment.

 

Colliers' Residential Projects team sold all 67 apartments off the plan within 6 weeks of launch.

 

Total Value: $49m

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SKHY, Grafton, Auckland

Located on the corner of Symonds Street and Khyber Pass Road, SKHY comprises a collection of 112 apartments nestled around a leafy courtyard, and anchored by a converted mid-century tower

Colliers' Residential Projects team have successfully completed the sell down of SKHY.

Total Value: $56m

Testimonials
Dominique Dowding, CEO (former)
"Colliers International has played a pivotal role in the success of Alexandra Park adding value at the design, marketing and sales stage of our project. 

Colliers collaborated with Auckland Trotting Club, our architects and project managers making recommendations, based on their market knowledge, on product design, internal layouts and product mix. Our apartments have been received with great enthusiasm by the public with terrific sales achievements reflecting the success of the collaborative design process. 
 
Colliers was able to draw from data they gathered on stage 1 of our project and refine the apartment mix to better align the offering with what we believed stage 2 buyers would demand. 
 
With unbelievable sales success over the past 12 months, stage 1 and 2 are now under construction. We are extremely happy with the service that Colliers provides with weekly sales reporting keeping our team up to date on everything going on with the project. 
 
It has been a pleasure to work with Colliers on such a large scale project and we would happily recommend them for future developments."
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Greg Reidy and Kim Barrett, Developers
"What a phenomenal success Botanica, Enfield Street, Mt Eden, Auckland has been with all apartments and terraces sold out within 6 weeks of Public Launch.  Colliers Residential Project Marketing surpassed our sales revenue budget and the speed of sales allowed us to commence construction prior to our agreed timeframes.

We were absolutely delighted with Colliers’ professionalism in identifying the target markets, with input into the design brief, product mix, size and apartment layout critique enabling us to provide a desirable product. Advice on the sales display suite, marketing material and the recommended strategy for pre-launch and public launch marketing achieved our defined objectives.  The Colliers database and VIP pre-launch provided 25% of sales and a well-rehearsed sales track achieved strong conversion of prospects to purchasers.  The on-site Project Sales Consultants and Project Co-ordinator were all first class.  The marketing review, analysis and recommendations were delivered with factual supporting information.  
 
Colliers Residential Project Marketing team will be our first point of call for all our upcoming residential developments. We would recommend them as their experience and expertise assisted us in achieving our great result.  We really enjoyed the experience and it was a lot of fun."
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Mat Peters, Developer
"Special Projects Team have engaged Colliers International Projects Team in a variety of projects. Pete Evans and his team give a service that adds tremendous value to the development process. From the inception of land procurement and master plan design the Colliers team give confidence and support to critical decisions. Pete’s vast development, marketing and sales experience sets the Colliers project team apart.

Recently the Colliers team have controlled and delivered both marketing and sales for our Boathouse Bay project in Snells beach producing excellent results. The marketing headed by Helena Charleson was exceptional. Creating on point message with evocative marketing assets that made our product irresistible to the target demographic. Almost every purchaser made comment how easy and enjoyable it was to deal with the sales staff on the project. The Colliers team through their professionalism instilled trust in all our clients which the BHB professional team thought was invaluable.

Jeff Davidson gave valuable assistance with the contract detail and contract delivery and Pete Evans guided the market pricing masterfully. 

I would recommend the Colliers Project Team to any project and the Special Projects Team thank them for their expertise and guidance."
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