Mauricio Garcia

Mauricio Garcia

Administrador

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About

Professional Summary

 

Bachelor Degree in Marketing from Universidad San Ignacio de Loyola. Analytical and proactive; quick and effective decision maker under difficult environments. Strong planning skills to anticipate daily activities with an strategic, long term view.

Leadership skills with strong emphasis towards teamwork.

Accomplishments

Nexo Lubricantes S.A. (Shell Lubricantes) February 2013 to date

Chief of Sales B2C Lima and Southern Lima Area

Responsible for commercial relationship with two companies / distributors (Northern Lima, Lima, and Southern Lima).

Commercial Management of biggest company distributor in sales (US$ 25 million annual sales).

Commercial intelligence, strategy implementation based on market studies performed by CCR for the national lubricant

Market Responsible for distributors margins and sales objectives.

Constant analyses of market in charge (SWOT analysis)

Responsible for development, implementation and control of annual marketing plan for distributors in charge.

 

Nexo Lubricantes S.A. (Shell Lubricantes) February 2012- January 2013

B2C Marketing Specialist

Responsible for all marketing activities towards final consumer for Shell Brand.

Development, execution and control of national promotions for three of the main brands: Shell Hélix, Shell Rimula and Shell Advance.

Implementation of ATL and BTL advertising campaigns Development of corporate events

Negotiation with providers and purchase of merchandising.

Implementation and control of promotions for Shell Brand at Primax gas stations and Franchise Workshops. (car concessionaires)

 

ENERGIGAS SAC (Gas stations and LGP units)

February 2011 – January 2012

Chief of Marketing

Development, execution and control of marketing plan for national gas stations and LGP units.

Creation, implementation, and control of Energigas Incentive Plan for gasstations personnel.

Development of corporate events for Company.

Development of department processes and procedures.

Research and negotiation with media agencies, BTL and market Research agencies.

Coaching.

Research of new businesses within EESS.

 

AXUR S.A. (M.G. ROCSA S.A.) December 2009 - January 2011

Brand Manager Hoja Redonda Brand Manager for its 4 categories: rice, legumes, sweet/salty canned food, and jam. General Management of 98 sku’s.

Responsible for monthly sales and margins objectives.

Development and launch of new products (Research with Focus Group).

Development and implementation of marketing brand strategy for its 4 categories nationwide (modern and traditional channel).

BTL activities, merchandising purchases, development of POS material, incentive plans etc

Coaching for the sales force (wholesale and retail).

 

REPSOL YPF COMERCIAL DEL PERÚ S.A (SOLGAS REPSOLGAS)February 2007–December2009

Marketing Analyst

Development and execution of national marketing plans for Solgas (Lima Region, South, Central Andes Region) and

RepsolGas (Southern Region, Service product and industry Department, Commercial/Domestic, Sales, Technical Support and Gasodomésticos).

Support for all LGP related areas (Liquefied Petroleum Gas) for manual elaboration, brochures, diptychs, triptychs etc.

Organization of events, seminars, and commercial meetings for Company. (First and Second Commercial meeting

RepsolGas, Product launches, Campaign launches, etc.)

Purchasing of promotional material (Merchandising).

Direct relationship with providers (media agency,media planning and BTL agency).

 

REPSOL COMERCIAL S.A.C (SERVICE STATIONS)

December 2005- February2007

Marketing Intern

Implementation, control and measuring of promotions.

Logistic Management of promotional material, (Merchandisingin 3 wholesalers)

Control Plan Rally Repsol Supera (Internal incentive Plan) Service stations’personnel and National Lubricant Distributors.

Follow up and control of RepsolPromocard (number of sign ups, cards follow up, solving operational problemsetc.)

Organization of Promotional Events for the company.

Direct relationship with providers (advertising agency: Y&R and BTL Promos agency)

Property Type:

  • Office

Skills:

  • Operational real estate

Education:

Universidad San Ignacio de Loyola

Marketing for Businesses

C.E.P. La Inmaculada

Primary and Secondary Education

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