To understand the concept, let’s start with the definition of the creativity: the ability to go beyond traditional ways of thinking or acting, and to develop new and original ideas, methods or objects.
Creativity and collaboration are two fundamental life skills that can change the culture of an organization. Nowadays, when competition is growing, these two skills must be encouraged in the office to increase productivity and to promote healthy relationships inside the company and workplace. The way we think and the way we feel is influenced by our body and our physical movement.
Teamwork has become the new norm and nowadays: people who work in offices spend more time with others as compared to working individually.
Key accelerator in business success
Creativity and collaboration are one of the most crucial factors for future success in business. Creative business ideas set companies apart from one another. Without creativity and innovation, every company would follow the same patterns in marketing/promotion, technique or even the goods and services they may be selling.
Creativity is crucial for businesses today, especially when the market is dependent on innovative, groundbreaking technology. The collaboration of creative minds can push creative business ideas into reality. Once your business brain can think outside the box, the possibilities are endless.
Because creativity and collaboration can be influenced by certain types of physical movement. Physical activity fuels mental agility, decision-making and learning, and other skills for a healthy brain performance.
As we continue to learn about brain functioning, it is becoming clearer than ever that our bodies and brains function interdependently. Several studies presented evidence that movement helps us think and feel better. By standing up or performing movements, our mood and memory are improved. Also, it is reported that the way we move plays a role in increasing creativity by stimulating the brain to find new solutions. On the other hand, it is important how one moves. For example, swinging your hands can help to solve a problem. This means that movement can have an immediate effect on how quickly an insight is reached.
On the other hand, sitting can slow brain activity and we can become easily distracted, affecting the creative collaboration. Movement also has a big impact on collaboration. It is proven that when people are free to stand and move around, they are more energized, engaged and focused, and their ideas get better.
Elevate your Workplace
So how do we make physical activity an accessible strategy for cultivating organizations where people and teams thrive?
Studies reveal that we are naturally creative and as we grow up we learn to be uncreative. Creativity is a skill that can be developed and a process that can be managed. Workplaces often create an unintentional disconnection between body and brain.
As organizations focus on collaboration as a means to innovation, people face some very real barriers. Most of us are still trying to collaborate in the traditional enclosed conference rooms that don’t support collaboration.
This relationship between creativity, collaboration and physical activity can be translated into well designed workplaces that bring people together. Place and technology are vital for employees to generate better ideas and engage more.
In today’s workplace, in which all kinds of people are working in different ways, the best way to help support good practices is to provide employers with a wide range of spaces to choose from, and as much control over their working conditions as possible, to enhance creativity and collaboration.