Mariya Kokoulina

Mariya Kokoulina

Brand Manager | Residential Department

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About

Professional Summary

2012 - 2013  Automotive components sales - marketing support. Organization and full support of technical forums, press conference and ect., market analysis, coordinate marketing activities with PR and press,  on-line projects,  preparation of presentations for sales department in English and Russian, all necessary advertising support for sales and producting

2014 - Advertising and PR manager. Media planning, competitor analysis, budget planning, coordination of desiner's work, coordination  advertising and PR agencies,  promotional products: web site, booklets, leaflets, advertising modules, etc 

2015 - 2016  Advertising manager in state company. Preparation and implementation of marketing strategy, pr support, presentation materials,  competitor analysis, control of advertising agencies,  promotional gifts,  successful event planning experience (for more than 1000 people),  exhibiting management, the winner of the annual corporate competition in the nomination of "The Best Administrative Employee of the Year"

2016-2018 Brand manager. Preparation and implementation of marketing strategy,  full support of advertising campaigns, media planing, efficiency evaluation,  competitor analysis, control of advertising agencies,  promotional gifts, CRM administrating.

 

Accomplishments

Marketing and advertising strategy for group of products, budget planning,  brand management and brand positioning, efficiency analysis,  market analysis, the analysis of profitability of production by categories and channels of sale, analysis of pricing policy of competitors, pricing, system of discounts and partnership programs), CRM administrating.

Services:

  • Residential Sales

Education:

2013, Plekhanov Russian University of Economics

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