Olga Kurochkina


Head of Residential Marketing Projects

About

Professional Summary

 

October 2008 - February 2009  -  manager of exhibitions and conferences.  Organization and full support of annual construction exhibitions in Moscow. Distribution of commercial offers, for cutting the exhibition space, assisting participants in organization of stand construction, advertising support of the exhibition, accommodation of participants exhibitions in hotels, organization of participation in conferences, monitoring of efficiency of activities undertaken.

 

March 2011 - October 2011 - Assistant (Deputy) PR Director. Development of advertising strategy, media planning, budgeting; Work with designers, contractors, interaction with advertising agencies, control development and implementation of contracts, tenders; Monitoring of the competitive environment; Work with contextual advertising; Control over the implementation of the advertising budget; Contract work, document circulation; Development of promotional products: site, booklets, leaflets, advertising modules, etc .; Oganization of the company's participation in exhibitions; Preparation of texts for own editions and other mass media.

 

October 2011 - December -  Head of "Advertising" Planning and implementation of a comprehensive advertising campaign in the construction firm-leader of the suburban real estate market SPB. Duties: The organization and full support of advertising campaigns according to the chosen channels, efficiency analysis (print advertising, outdoor advertising, TV advertising, advertising on radio, Internet, profile exhibitions); Development and control of the implementation of programs to promote existing and new products, to raise the level of popularity of the company and its products, to stimulate sales, increasing customer loyalty; Budgeting, control and optimization of financial investments in promotion. Control execution of budgets. Document management: contract formation, control execution, submission of invoices and closing documents.

January 2014 - September 2017 -  Head of Marketing and Advertising.  Department In submission: brand manager, pr-manager, marketer, visualizer, designer. Work with the annual budget - 80 million rubles. Achievements - increase of brand recognition to 47%, sales increase by 25% (47% from total number of transactions in the market of plots without compulsory contract) Consolidation in the minds of consumers of the brand "Aidad" as a reliable low-coster in the market suburban real estate (in particular, sales of land without a contract) Working with the largest advertising agencies of St. Petersburg.

Accomplishments

 

Development of marketing and advertising strategy of the company; Business planning, marketing and advertising budget management; Brand management and brand positioning;  Analysis of effectiveness, activities;  Monitoring and analysis of the market Forecasting financial / non-financial indicators of marketing activities;  Development and implementation of measures to stimulate sales aimed at increase in company profits;  Management of profitability (the analysis of profitability of production by categories and channels of sale, analysis of pricing policy of competitors, pricing, system of discounts and partnership programs);  The market launch of new products, the positioning of existing

Services:

  • Real Estate Management Services

Property Type:

  • Multifamily-Apartment

Skills:

  • Residential Development Sales

Clients:

OOO Alpha

OOO PM

Education:

2008,  Russian State Pedagogical University. A.I. Herzen, St. Petersburg. Public Relations Specialist, Diploma

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