Dated work environments are unsuited for emerging patterns of work and are inhibiting workers from performing to their full potential.
"[Workplace strategy] is a complex process that goes beyond office furnishing and interior decor. It entails a deep understanding of the firm's business goals and corporate values, and how its employees work and use space. These observations are then used to develop the most effective workplace strategy for the company."
The need for change
As disruptions continue to impact industries, organisations that ignore the changes in work patterns, workforce and work environment are likely to find themselves at a considerable disadvantage.
A workplace that is revamped in accordance with a company's mission and vision typically boosts employee morale and engagement, helps in talent retention, motivates staff to perform at their best, as well as increases business productivity. The management can also seek to drive cultural change, encourage positive behaviours and instill corporate brand values through workplace strategy.
"An office that meets employees' needs and enhances their well-being, as well as reinforces the firm's values will also help to foster a stronger sense of identity and loyalty – creating a positive workplace experience."
Generally, a carefully considered and well-executed workplace strategy is seen as a leadership tool kit to create and maintain competitive advantage. A report by Gallup Inc noted that companies with highly engaged workforces outperformed their peers by 147%.
With images and video clips of fancy offices widely circulated in the mainstream and social media, one would think the open-plan work concept is a recent invention. The truth is, the groundwork for open-plan offices was laid long ago when work benches were first introduced in workplaces in New York.
The tipping point would probably be around 2008, where the global financial crisis forced corporate real estate professionals to push boundaries and rethink how their organisations use space. The key focus was to reduce space usage and bring cost down. Companies – alongside workplace consultants – began to study how their employees work and took a deeper look at space utilisation within their premises.
Since then, the emergence of new technologies, proliferation of smart devices and a highly mobile workforce have further changed the way we work, and our workplace along with it.
In the past, about 70% of the workspace in a traditional office would be allocated to individuals, leaving about a third of the space for collaborative or community spaces or for shared services. Currently, this ratio is fast approaching 50:50, given the rise of flexible working and continued evolution in work patterns.
Common workplace pitfalls
In re-designing the workplace, occupiers are faced with numerous challenges: Catering to different working styles of staff; keeping pace with changing nature of work and technology shifts; optimising space utilisation; and ensuring the workplace strategy supports the firm's business goals.
"It was found that globally, about 70% of meeting rooms are used by an average of two to three people, while the smallest meeting rooms in the workplace were often six-seaters."
It is tempting to cherry pick the best ideas and try to incorporate them in the office without the help of any workplace strategy experts, but here is where some companies falter. Colliers International notes that there are some common mistakes that undermine the efficacy of workplace strategy.
- Lack of focus spaces
Too much open spaces can result in not enough enclosed spaces for focused work or private space for employees to collect their thoughts and recharge their batteries. People need a wide range of places that lets them choose and control where and how they work – also known as activity-based work.
Much criticism – largely around noise and distraction – has been levelled at open-plan work settings, and the topic has been well- discussed. A workplace distraction report by Udemy said that noisy, interruption-prone offices make employees unmotivated, stressed and frustrated. Its poll of over 1,000 office workers in the US in February 2018 found that chatty coworkers (80 per cent) and office noise (70 per cent) were cited as the top distractors at the workplace.
- Assigned versus unassigned
Hot desking or flex seating – both referring to unassigned seating – is becoming a norm, and will be the only way forward in a matter of years. While some companies have done away with assigned seats completely, others have adopted a mix of the two. Which model to adopt differs from company to company. The trick is to understand the way that employees work and use space before embarking on reformatting the office.
- Desk camping and clear desk policy
We are creatures of habit – the implementation of a new and alternative way of working will most likely require a change management exercise to help sustain and maintain the new ways of working.
- Technology and support infrastructure
The right information technology (IT) infrastructure and communicative technology must be set up to enable hot desking and facilitate a mobile work environment. This could include moving to cloud-based business systems where employees can access them remotely.
Dated work environments are unsuited for emerging patterns of work and are inhibiting workers from performing to their full potential. This is why the style in which people work should dictate the space in which they work, and not vice versa. Corporates who ignore workplace strategy do so at their own peril.
This article first appeared in the SME Magazine (The Business Times) on 8 January 2020.
Contact our Colliers Editorial team here.