Cherise has 14 years' experience in the hospitality, tourism and leisure industry, providing consultancy advice across a broad range of sectors from hotels, golf resorts and spas, to exclusive-use venues and mixed-use developments.
She specialises in the hotel and extended stay sector, focusing primarily on market and financial feasibility studies, development advice, site and location analysis, best-use and concept development, and operator search, selection and negotiation.
Cherise also has a keen interest and expertise in preparing hotel need assessments and non-viability appraisals in support of planning applications for change of use.
Since starting out as a research manager, Cherise has developed a strong consulting background and has worked on over 100 projects across the UK. This has included several to launch new, international brands in to the UK market, as well as high-profile developments including Chiltern Street Firehouse, the Home of Bombay Sapphire visitor experience, and the viability of hotels at several leading sports stadia and arenas.
Graduate from the University of Brighton, BA Hons (2:1) in Business Studies with Marketing