Associate Director | EMEA Marketing
I started my career working on marketing and re-branding projects for Swiss and HSBC Private Bank. Post-MBA I was a strategic marketer for six years at Euroclear, a financial institution looking after banks, central banks and major corporations. I joined Colliers in August 2015 from Knight Frank where I looked after the EMEA regions and UK Residential Development.
Throughout my career I have been involved in developing marketing plans and strategies for B2B and B2C companies. I am a creative thinker, with strong experience in brand management and the creation of sales angles. Campaign measurement, reporting, and marketing research is also something I have been involved in. I am client-focused with strong communication and presentation skills. I have always worked in a global environment, both as part of a team as well as leader of cross-department working groups, and liaised with creative stakeholders, such as advertising agencies, and senior stakeholders including CEOs or CFOs. Through acquiring an MBA, I gained a broad understanding of general business practices, and continuous improvement, lean management, agile methodologies/Scrum for marketing.
Rebranding HSBC Private Bank and Euroclear
Rebranded HSBC Private Bank globally
Rebranded the global Capital Markets service line for Knight Frank
Defined the European and African Marketing Strategy 2020 for Knight Frank
Launching 8 service lines for Euroclear - helping to increase sales by 15%
Have managed the marketing side of M&A in the last 15 years
MBA - EADA Barcelona, Spain
MA Information and Communication - University of Liege, Belgium
Memberships & Involvements
EADA MBA Alumni
HSBC, Swiss, Euroclear, Knight Frank, WPP Group, Grey, Olgivy, Raconteur, CNN, Bloomberg TV, Reuters, Estates Gazette, Property Week, EuroProperty, Property EU, Financial Times, Wall Street Journal, Economist , Manager Magazin Germany, Forbes Spain, Reed Midim, Messe Muenchen, SWIFT/SIBOS, Four Communication, Mindpearl, Salesforce, Dotmailer, Marketo,