Dirk Bakker | Colliers International | Amsterdam

Dirk Bakker

Chief Executive Officer | Netherlands

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Professional Summary

AREA OF EXPERTISE: Dirk has over 25 years experience in hotel operational consulting with a focus on database management & customer loyalty programs and hotel reservation systems in the global market. Dirk is a specialist in strategic management & marketing projects with clarity in vision and strategy, leading to tangible results. Focus on cross border assignments, leveraging extensive entrepreneurial expertise in Europe, the Middle East, India, Brazil and Russia. Dirk has expertise in fields such as multi country assigments, strategic marketing, International Business Development, International Private Public Initiatives, hospitality consultancy and corporate finance assignments. Spending 3 years in hotel development and real estate financing related areas he combined his expertise as a hotel operations specialist in his new role since late 2009 as Director Hotels for Colliers International in the Netherlands. Dirk incorporated the current Hotels division of Colliers International in the Netherlands and is a Partner at Colliers in the Netherlands. He also heads the Colliers EMEA hotels team within the Colliers EMEA region. Since September 1, 2017 he is the Chief Executive officer for Colliers in the Netherlands leding a team of 330 professionals and 6 offices.



BUSINESS BACKGROUND ICS - in the early nineties, Dirk was founder and CEO of ICS, an international Hotel Loyalty Card & Hotel consulting company. In 15 years time, Dirk grew the company to operations in 27 countries with 11 offices across 3 continents. Dirk operated 400+ loyalty card operations for most of the world's known hotel brands. For the vast majority of those brands, ICS consulted operationally with a speciality on hotel openings in new countries and cities. Kayak Systems - In 2001, Dirk was a founding partner of Kayak Systems, a technology driven hotel reservations & systems company. Today, the company is known as Kayak.com COMMUNITY INVOLVEMENT India Netherlands Business Association - Dirk was president of the India Netherlands Business Associaton from 2005-2007. In this period, he initiated several business and cultural events to facilitate bilateral trade and cultural understanding between the two countries.

Memberships & Involvements

Lecturer at the Amsterdam School of Real Estate, Member of the Industry Advisory Board at the The Hague Hotel school


Lone star, Hilfiger Hosptitaliy, The Odysee Hotel Group, The Vincent Hotel Group - Dutch Hotel partners, ACCOR Hotels, Rezidor Hotel Group, Interstate Hotels & Resorts, Tommy Hilfiger Hospitality Group, Ikaria/Axa/Sal oppenheim Fund, Azimut Hotels, Penta Hotels, ABN AMRO BANK, Deutsche Bank, Rabobank, KOM development, COD Developmenet, Timeless Investments, IHG, Apollo Hotels & Resorts, Cityhub, Borhese, Heston Finance, Synchroon Development, Deutsche Hypo, Cornucopia capital.


Property Type
Featured Research
1 Sep 2020
Definitive breakthrough of hotels to work in
Now remote working has become the new normal for many office workers around Europe, we predict that savvy hotel operators will harness the ‘hybrid hospitality’ concept, where hotels provide office space to enable co-working and interacting – to generate an additional source of income.
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16 Apr 2020
Summer season crucial for recovery hotel industry
If the current pandemic can not be curbed soon, and travel restrictions persist, what will it mean for the hotel industry?
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26 Mar 2020
Tourism has ground to a halt, a huge blow to Mediterranean countries
The Dutch situation is a bit brighter than in other European countries.
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Featured News
20 Jan 2021
Blog | When the storm subsides, opportunities arise
We expect more deals to come this year. Especially now that investor confidence is recovering.
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6 Nov 2020
Blog | Smart contracts deal with prosperity and adversity
Let’s see this crisis as a wake-up call, one that encourages owners and operators to share revenues and risks more equitably.
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3 Nov 2020
Birgitta Padberg to Colliers
On November 16, Birgitta Padberg will start as Director Business Development at real estate advisor Colliers International.
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1 Oct 2020
Blog | It will be crowded at the top
Hotel financiers have an unrivaled view of the strengths and weaknesses of hotels and can lend a helping hand. Like the Sherpas, they support you to the summit, or leave you behind at base camp.
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