Olga Bakulina | Colliers International | Russia

Olga Bakulina

Regional Marketing & PR Director

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About

Professional Summary

2014 - at present. Regional Marketing & PR Director. Colliers International Russia

2013 - 2014. Marketing & PR Director. Colliers International, Moscow office

2008 - 2013. Marketing & PR Director. Knight Frank, Moscow office

2007 - 2008. Deputy Head of Marketing & PR, Cushman & Wakefield, Moscow office

Accomplishments

Achievements at Colliers International: marketing team formed; the Russian page of www.colliers.com launched; Colliers International stand at Proestate; Colliers Summer Picnic, Client event for Raven Russia; new standard of corporate presentation materials; Colliers International speakers at top industry events and in top business media.

Achievements at Knight Frank: In 2012, KF holds the 1st rank for PR mentions among competitors (independent media agency Medialogia); 16% increase in quality residential incoming requests with no increase in marketing spending (2011 vs 2012); a regular real estate column in Robb Report Magazine; RUR 1 mln raised towards production of corporate residential presentation materials (advertising selling); KF First Golf Tournament at Piragovo Golf Resort for 300 quests at no cost to KF (raised USD 30,000); distribution of KF presentation materials at 80 top places (private banking, top restaurants, top medical clinics, private aviation) on a non-monetary basis (saving of USD 300,000); the launch of KF Club – 200 partners form luxury sector (co-marketing activities). 

    

 

Education

Obtained the Professional Diploma in Marketing (ACIM) by the Chartered Institute of Marketing, United Kingdom

American University in Bulgaria (accredited in the US by the New England Association of Schools and Colleges), Bachelor Degree in Business Administration (specialization in Marketing), Minor in History. American and Bulgarian diplomas.

 

 

Memberships & Involvements

Professional Diploma in Marketing (ACIM) by the Chartered Institute of Marketing in United Kingdom

Clients

One Hyde Park, Cornwall Terrace, One Tower Bridge, Kazimirovo country settlement, Zagorodny Kvartal, Honka-1, Yoo Bulgaria, Knyazhy Bor, Honka 1, Nagatino i-Land, Vivaldi Plaza, Summit, Du Park, Raven Russia, Mandarin TC, Vyazniki IP, Volzhsky Industrial Park, Griffin Partners, ZAO Northern Tower, Logistic Complex Krekshino, Warehousing Complex Tomilino, Business Centre on Malaya Dmitrovskya.

Featured Research
9 Nov 2020
2020 | Q3 | Moscow | Retail market
In Q3 2020, two high-quality retail facilities from ADG Group were opened in Moscow and satellite cities – Elbrus (GLA 4,573 sq m) and Budapest (GLA 9,911 sq m). In total, in the first nine months of 2020, six shopping centres with a total leasable area of 298,700 sq m entered the market, which is 69% of the volume of high-quality retail real estate projected for commissioning in 2020. The total supply of high-quality retail space in Moscow and its satellite cities increased to 7,660,000 sq m. In turn, the availability of retail space for Moscow region residents was 604 sq m per 1,000 inhabitants, which is 3.1 times higher than the national average.
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27 Oct 2020
2020 | Q3 | Russia | Moscow | Street Retail
According to the results of Q3 2020, the average vacancy rate on the ninety central streets of Moscow was 8.4%. This level is higher than in Q3 2019 (5.9%). Since the beginning of 2020, the vacancy rate has increased by 2.0 percentage points due to the current restrictive measures during the self-isolation regime, which have affected many businesses. A significant number of food&beverage operators, non-food stores, bank branches and many other retailers were closed. Moreover, the appearance of new, available high-quality premises for retailers of various profiles on the market affected rental rates.
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18 Aug 2020
2020 | H1 | Russia | Industrial
The total stock in Russia accounted for 9,086 thousand sq m. 354 thousand sq m of new warehouse spaces was delivered to the market, which is app. 2-times higher than in the H1 of the previous year.
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