Robertson Franchini Industrial Team

Exceptional results require more than just transactional expertise.


Robertson and Franchini is a three-person team of seasoned industrial and land brokers with decades of combined experience in the New Mexico market. To guide our clients through every step, we’ve built an integrated platform of complementary services to achieve your business goals. Our approach will differ for each client in order to ensure the best fit for unique needs. With our diverse skillsets, we are able to coordinate effective marketing efforts, ensure prompt attention and provide a full range of strengths.

Our team


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Our listing process

Understand and evaluate

  • Understand the clients’ goals and situation
  • Understand the property’s strengths and weaknesses
  • Compile the current and projected state of the market
  • Inventory the supply of competitive properties
  • Evaluate the relative strength of the demand by users (buys and/or tenants)

 

Lining up our sights

  • Identify and prioritize target markets
  • Create a pricing strategy
  • Create messaging that address target market priorities
  • Identify channels and tactics to reach target

Getting the word out

  • Post property information to listing services and announce availability
  • Begin personal canvasing to reach specific target tenants or buyers
  • Distribute printed collateral and campaigns
  • Schedule property tours

The finish line

  • Collect, score and assess interested users
  • Analyze offers and make recommendations
  • Negotiate deal for best value

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