Robertson Franchini Industrial Team

Exceptional results require more than just transactional expertise.

Robertson and Franchini is a three-person team of seasoned industrial and land brokers with decades of combined experience in the New Mexico market. To guide our clients through every step, we’ve built an integrated platform of complementary services to achieve your business goals. Our approach will differ for each client in order to ensure the best fit for unique needs. With our diverse skillsets, we are able to coordinate effective marketing efforts, ensure prompt attention and provide a full range of strengths.

Our team

Bill Robertson
Senior Vice President & Principal | Albuquerque
With more than three decades of experience in real estate brokerage Bill provides his clients with extensive services including: listings, sales, leasing, development, and management. He has an extensive background in acquisitions involving joint ventures and real estate syndications of mixed-use land and industrial properties.
Bill has brokered hundreds of acres of mixed-use land listings ranging from residential subdivisions to retail as well as office and industrial park uses.  Among his transactions are the 180,000-square-foot Fulcrum Center in Rio Rancho, the Pan American Industrial Park, the 104,000-square-foot former Home Base Building leased to Blue Cross and Blue Shield, and the 165,000-square-foot Aerospace Technology building.
Such complex transactions are well suited to Bill’s expertise, tenacity, patience and attention to detail. In fact, Bill has a tremendous inventory of industrial-zoned land listed in Albuquerque, which underscores his expertise in industrial land brokerage.
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Tom Franchini
Vice President | Albuquerque

A fourth generation native of Albuquerque, Tom’s family have been active members of the Albuquerque business community since the late 1800’s. His enthusiasm and engaging personality attracts clients with diverse professional backgrounds and unique real estate needs. Tom provides a broad range of services that include landlord and tenant representation.  He negotiates all aspects of lease transactions, and works with investors looking to acquire and liquidate industrial buildings and land.

A CCIM designee, Tom has developed an expertise in annualizing lease as well as investment analysis skills. Through his extensive network of business resources, Tom identifies new prospects and strengthens relationships with existing clients. He has established himself as a dedicated representative to both property landlords and industrial tenants.

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Lori Robertson

Lori builds on her experience, knowledge, and professionalism to provide each client and property with a competitive edge. She brings over 20 years of experience in residential and commercial real estate, as well as non-profit and community organization expertise to her team. She also provides strategic advisory, market research, and marketing abilities adding a unique compliment to the team.


Lori has the resources available to reach any real estate goal.  She joined Colliers International in 2011 and has focused on creating numerous success stories for locally and family owned businesses and provides a broad range of services. She has brought several new concepts to the Albuquerque metro area, including Gravity Park Trampoline Center and the Fish Factory indoor swim school. Lori specializes in industrial flex-space properties and landlord/tenant representation; as well as investment, office and retail sales.  She understand the details of each transaction, ensuring the sales or leasing process is completed timely and efficiently.


As former President and Founder of the Sandia High School Football Boosters 501(c)3, Lori gained invaluable experience with the Albuquerque Public School system and the local high school sports scene. Her organizational skills and tenacity led to significant funding for the Sandia Matadors.

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Our listing process
Understand and evaluate
  • Understand the clients’ goals and situation
  • Understand the property’s strengths and weaknesses
  • Compile the current and projected state of the market
  • Inventory the supply of competitive properties
  • Evaluate the relative strength of the demand by users (buys and/or tenants)


Lining up our sights
  • Identify and prioritize target markets
  • Create a pricing strategy
  • Create messaging that address target market priorities
  • Identify channels and tactics to reach target
Getting the word out
  • Post property information to listing services and announce availability
  • Begin personal canvasing to reach specific target tenants or buyers
  • Distribute printed collateral and campaigns
  • Schedule property tours
The finish line
  • Collect, score and assess interested users
  • Analyze offers and make recommendations
  • Negotiate deal for best value
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