About

Professional Summary

My specialty is digital marketing – a type of marketing focused on online and electronic efforts, including email marketing, social media marketing, website design and development, digital advertising, and more. My role is to collaborate with the Vice President of Marketing on the digital marketing efforts for Colliers International | South Carolina and all four of its offices to drive new business. In addition, I provide strategic support and assist in implementing digital marketing initiatives as part of our property marketing platform for Colliers’ clients and brokerage professionals.

For Colliers | South Carolina, this means that I manage the content and search engine optimization for our three metro market websites, supervise our email marketing platform and lead generation processes, oversee our company social media profiles, run our press release creation and distribution process, and provide monthly data analysis for all digital marketing initiatives.

Lastly, starting in 2016, Colliers | South Carolina began offering in-house website design and development for major commercial properties as a value-add service for our property marketing. In addition to handling the initial design and build of these property websites, I create content, manage the search engine optimization and provide monthly maintenance and updates as needed.

Accomplishments

  • Finalist, Driving Business Efficiencies & Effectiveness, 2018, from Colliers | USA, for “Aligning the Digital Strategy: HubSpot Meets Project Keystone”
  • Winner, Best Market Intelligence Initiative, 2016, from Colliers | USA, for “Email Marketing That Works”
  • Learned two additional programming languages in support of digital marketing initiatives: HubL (for programming custom email and landing page modules in HubSpot) and Python (for data analysis and creation of dashboards in Adobe InDesign)

I am a member of Women Who Code Greenville, a not-for-profit organization that supports and empowers women in technical careers, and regularly attend a Python meetup in my area.

Services:

  • Property Marketing

Skills:

  • Digital Marketing

Education:

I received my Bachelor of Arts in English with a concentration in Writing from the University of South Carolina. Prior to joining Colliers, I have provided digital marketing services for a law firm and as part of a marketing agency.

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