Cristiana Zarr


CPMC

Creative Manager | Greater Phoenix

About

Professional Summary

In my role as Creative Manager for Colliers in Greater Phoenix, I work alongside our marketing director, Vanessa Williams, focusing on business development, pitches and presentations to support our professionals in capturing new business. As marketing continually evolves, I consider new trends to develop fresh and innovative designs for marketing messaging, branding and advertising campaigns. By continually evaluating best practices, I determine messaging and design formats that will drive the greatest impact and interaction.

Through meetings and collaboration with our professionals, clients and design staff, I develop concepts to effectively market properties and services. Working on behalf of more than 100 professionals, I design and create highly-specialized property marketing campaigns, including logos, branding elements, property brochures and booklets, fact sheets, eblasts, postcards and related materials. During the design process, I ensure Colliers' branding standards are met in the visual execution of all collateral.

My responsibilities also include overseeing all print marketing materials, serving as the print design lead with final signoff for print jobs, assisting in developing print ad layouts for placement in various local and regional publications, and serving as the social media lead.

One of my key functions is to provide ongoing support, consultation and training to assist staff in creating effective marketing materials, while ensuring projects are on-schedule and completed by established deadlines.

I also serve as a Southwest Region Team Member for Colliers Centers of Excellence. As a subject matter expert in property marketing and business development, I provide consulting level support to the field to grow our knowledge base. Responsibilities include participating in continuous training to elevate my own knowledge and that of field marketers. I partner with national marketing and business leaders to provide and gain a broader perspective of marketing. I support new business development and assignments by identifying vehicles to convert creativity into action. I partner with other CCOE team members across regions to understand and share best practices to elevate service and delivery to both internal and external clients.

I joined Colliers International in 2005.

Accomplishments

  • 2018 - Promoted to Creative Manager for Colliers in Greater Phoenix
  • 2018 - Named Colliers Centers of Excellence (CCOE) Team Member for the Southwest Region of Colliers International
  • 2017 - Promoted to Senior Creative Designer for Colliers in Greater Phoenix
  • 2017, 2016, 2009, 2008 - Received the Commitment to Service Excellence Award for Colliers | Greater Phoenix in recognition of going above and beyond in every aspect of her job and/or for a client or large project
  • Awarded the Commercial Property Marketing Certification (CPMC) by Colliers International. This is the first and only accreditation for commercial real estate marketing professionals and represents the highest educational accomplishments to increase strategic and tactical expertise in marketing and knowledge of our industry.
  • Colliers International - 2015 Dedication & Teamwork Award - for unselfishly contributing to the Colliers mission, demonstrating remarkable effort, service to colleagues and extraordinary loyalty to the team.
  • Colliers International – 2009 All-In Award – for representing the spirit of our 2009 theme of "All-In—Energy–Community–Trust.” Cristiana has demonstrated that she is fully committed to moving to the next level and to setting winning strategies for the future.
  • Colliers International - 2007 North America ACME Award – Accelerating Communications and Marketing Excellence: Category – Specialized Marketing
  • Colliers International – 2007 North America ACME Award – Accelerating Communications and Marketing Excellence: Category – Client Event

Services:

  • Property Marketing

Skills:

  • Graphic Design
  • Project Marketing

Testimonials:

"Cristiana is not only an exceptional seasoned graphic designer, but also a creative genius. She guides her clients through the entire creative process while coming up with the perfect positioning for each of her projects. She designs custom, innovative marketing campaigns with flawless execution and acceptable attention to detail. She prides herself on only providing best-in-class marketing materials and has raised the bar for our entire industry. It’s truly a privilege to work with her!"—Vanessa Williams, CPMC, Marketing Director, Colliers International in Greater Phoenix

Clients:

  • Biltmore ProPrint
  • For Rent Magazine
  • Auction Nation
  • Walt Disney
  • IKEA
  • Lenovo
  • Whirlpool
  • Johnson Bank

Education:

  • Bachelor of Arts, Visual Communications

Memberships & Involvements:

  • AIGA, HOW Design Conference Attendee 2010 and 2006-2008

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