Cristiana Zarr

Cristiana Zarr

CPMC

Creative Manager

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About

Professional Summary

In my role as creative manager for Colliers International in Arizona, I work alongside our marketing director, Vanessa Williams, focusing on business development, pitches and presentations to support our professionals in capturing new business. As marketing continually evolves, I consider new trends to develop fresh and innovative designs for marketing messaging, branding and advertising campaigns. By continually evaluating best practices, I determine messaging and design formats that will drive the greatest impact and interaction.

Through meetings and collaboration with our professionals, clients and design staff, I develop concepts to effectively market properties and services. Working on behalf of more than 100 professionals, I design and create highly-specialized property marketing campaigns, including logos, branding elements, property brochures and booklets, fact sheets, eblasts, postcards and related materials. During the design process, I ensure Colliers' branding standards are met in the visual execution of all collateral.

My responsibilities also include overseeing all print marketing materials, serving as the print design lead with final signoff for print jobs, and assisting in developing print ad layouts for placement in various local and regional publications..

One of my key functions is to provide ongoing support, consultation and training to assist staff in creating effective marketing materials, while ensuring projects are on-schedule and completed by established deadlines.

Serving as regional marketing lead for the Southwest Region, I act as a marketing leader for the regional Colliers Centers of Excellence (CCOE) team of subject matter experts. Responsibilities include providing strong mentorship, consultancy and leadership to CCOE team members. I help facilitate subject matter expert training in partnership with the Regional Ambassador and national leadership. I provide field direction to subject matter experts and resources within the CCOE’s. I partner with other CCOE leads and team members across regions to identify, share and store best-in-class strategies, tactics and deliverables to elevate service and delivery to both internal and external clients.

I joined Colliers International in 2005.

Accomplishments

  • 2018 - Service Excellence Award, Colliers | Arizona, for going out of her way to provide excellent service for clients, brokers and coworkers
  • 2018 - Named Regional Marketing Lead for the Southwest Region of Colliers International
  • 2018 - Promoted to Creative Manager, Colliers | Arizona
  • 2017 - Promoted to Senior Creative Designer, Colliers | Arizona
  • 2017, 2016, 2009, 2008 - Received the Commitment to Service Excellence Award, Colliers | Arizona, in recognition of going above and beyond in every aspect of her job and/or for a client or large project
  • Awarded the Commercial Property Marketing Certification (CPMC) by Colliers. This is the first and only accreditation for commercial real estate marketing professionals and represents the highest educational accomplishments to increase strategic and tactical expertise in marketing and knowledge of our industry
  • 2015 – Received the Dedication & Teamwork Award, Colliers | Arizona, for unselfishly contributing to the Colliers mission, demonstrating remarkable effort, service to colleagues and extraordinary loyalty to the team
  • 2009 – Received the All-In Award, Colliers | Arizona, for representing the spirit of our 2009 theme of "All-In—Energy–Community–Trust," demonstrating she is fully committed to moving to the next level and to setting winning strategies for the future.
  • 2007 – Colliers International North America ACME Award – Accelerating Communications and Marketing Excellence: Category – Specialized Marketing
  • 2007 – Colliers International North America ACME Award – Accelerating Communications and Marketing Excellence: Category – Client Event

Education

  • Bachelor of Arts, Visual Communications

Memberships & Involvements

  • AIGA, HOW Design Conference Attendee 2010 and 2006-2008

Testimonials

"Cristiana is not only an exceptional seasoned graphic designer, but also a creative genius. She guides her clients through the entire creative process while coming up with the perfect positioning for each of her projects. She designs custom, innovative marketing campaigns with flawless execution and acceptable attention to detail. She prides herself on only providing best-in-class marketing materials and has raised the bar for our entire industry. It’s truly a privilege to work with her!"—Vanessa Williams, CPMC, Marketing Director, Colliers International in Greater Phoenix

Services

Skills
Graphic Design, Project Marketing, Business Development
Service Lines
Property Marketing

My Team

My Team

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