Senior Marketing Coordinator
I specialize in creating and executing innovative marketing strategies and providing support to the Colliers team of brokerage associates and our clients. I specifically provide marketing expertise to the Colliers industrial and general commercial brokerage teams in Columbia, including the preparation of proposals, demographic reports, GIS mapping, property information, designing marketing materials and coordinating digital marketing efforts including email marketing, social media and online content across various platforms.
In 2014, I was a part of the Flock and Rally team that was awarded a Mercury Award of Excellence in Integrated Communications from the South Carolina PRSA (Public Relations Society of America) for 701 Center for Contemporary Art’s Columbia Open Studios marketing campaign.
In Fall 2019, I completed the Commercial Property Marketing Certification program through Colliers University, a rigorous set of courses covering a variety of topics and training designed to enhance the Colliers marketing platform.
I graduated from the University of South Carolina with a Bachelor of Arts degree in Journalism and Mass Communications and a major in Public Relations. Prior to joining Colliers, I worked for the YMCA of Columbia developing annual integrated marketing plans including targeted digital campaigns. I gained valuable knowledge of Columbia’s submarkets due to working with six YMCA locations across the Midlands. Prior to that, I worked for Flock and Rally, a boutique public relations and marketing firm, for nonprofit clients in many different industries, including economic development, visual and performing arts, hospitality, technology and planning various events.
Memberships & Involvements
I enjoy promoting and being involved in the Columbia community as much as I can. I serve on the Junior Achievement of Greater South Carolina’s Young Professionals Auxiliary Board and am an active volunteer teaching JA programs in local schools. I am a member of CREW Midlands (Commercial Real Estate Women) and COR (Columbia Opportunity Resource), where I am on the Time for Art committee, planning an annual event where attendees can bid on local art with pledged volunteer hours. I serve on Colliers International | South Carolina’s annual United Way Campaign committee and am a member of the United Way of the Midlands Young Leader’s Society (YLS), where I am on the Be A Book Bunny Committee, an initiative to provide books for children over their summer breaks. In 2015, I served on the Marketing Committee for the Cystic Fibrosis Foundation’s annual “Kick Off for a Cure” event.
Vice President, Marketing | South Carolina
As Vice President of Marketing for Colliers International South Carolina, my role is to provide the company with an enhanced creative and analytical platform for Colliers’ brokerage associates, property and project managers and clients through the management of the company’s marketing and communications strategies.
As Vice President of Marketing for Colliers International, I am responsible for strategizing to position the company as South Carolina’s leader in the commercial real estate industry. To accomplish this goal, I work with our marketing coordinators to create innovative marketing concepts that promote the vision of our clients.
I aim to develop and implement marketing and communications strategies to position the company as South Carolina’s leader in the commercial real estate industry by driving innovative marketing concepts to further advance the goals of the company and our clients. I am also responsible for all media relations throughout South Carolina.
As a Marketing Assistant for Colliers International | South Carolina, I assist with property marketing for our brokerage teams, including creating materials and executing property marketing strategies.
I have found success in my ability to focus on the details and how they fit into the bigger picture, and through the power of collaboration and my ability to empathize. I believe that understanding team members’ or the client’s individual goals should be a priority, which will lead to a successful creation and implementation of a project or campaign.
As a Marketing Coordinator for Colliers International’s office in Columbia, SC, I assist the overall marketing strategy of the firm by creating and executing marketing plans to create success for each client. I support the preparation of marketing materials, proposals, demographic reports as well as providing research support.
I have found success in my ability to create efficiencies in business processes through organization and consistencies. I am strong in creating uniformity through branding across many platforms creatively and technically, through graphic design as well as the writing and drafting. I find that my own success is defined by the satisfaction of my clients and knowing that I did a good job telling their story by listening to their vision and goals.
As a Marketing Assistant for Colliers International | South Carolina, I assist with the property marketing for our brokerage teams, creating materials and executing property marketing strategies.
I have found success in my ability to think outside the box, keen attention to detail and be creative. When working with team members or clients, I listen to what they have to say and build off of their ideas and desires for marketing projects.
Client Services Coordinator
As a Client Services Coordinator at Colliers International | South Carolina, my role is to support the Retail Services Team with administrative and marketing tasks.
Additionally, as an IT Service Technician, I assist with information technology support and resources statewide.
I thrive with my organizational skills, being customer service-oriented and quickly learning and adapting to the fast-paced needs of clients and brokers.