James Rodriguez

James Rodriguez

Brokerage Senior Vice-President

License # 01164377

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Professional Summary

A seasoned commercial real estate advisor in Southern California, I focus on properties in densely populated multicultural and Hispanic markets. In particular, I specialize in retail development, redevelopment, strategic planning and consulting services for owners, retailers and municipalities.

Before joining Colliers, I was with CBRE in Southern California for 14 years. I have been unrivaled throughout my career in the sale, leasing and development of commercial properties in multicultural and Hispanic trade areas throughout California. I have assisted numerous regional, national and international occupiers and, to date, I have been involved in more than 65 shopping center developments that together total more than 6 million square feet.

Over the years, I have developed an impeccable reputation and track record for closing transactions on behalf of both private and institutional landlords and tenants, as well as handling the sale of investment properties. I have also been involved in the sourcing, planning, development and marketing of multiple high-profile projects in Southern California.

Before getting into the brokerage side of commercial real estate, I served as director of acquisitions and leasing for Comstock, Crosser and Associates Development Co., a development company based in Manhattan Beach, CA. There, I was responsible for identifying and acquiring commercial properties for redevelopment, assembling development sites and expansion of Top Valu and Valu + Food Warehouse grocery chains.


Colliers Top Producer -Retail Leasing (2018)

Colliers Top Producer -Retail Leasing (2017)

Colliers Max Green Circle of Excellence (2017)

Colliers Top Producer - Retail Leasing (2016)

Colliers Max Green Circle of Excellence (2016)

Largest Retail Leasing Transaction (2016)

Largest Retail Leasing Transaction (2015)


  • Bachelors of Arts; Economics, University of California at San Diego

Memberships & Involvements

  • Colliers Retail Foresight - Founder (2013 - Present)

  • ICSC Hispanic Markets National Conference; Planning Committee, Moderator, Panelist (2011- 2013)

  • Urban Land Institute - Panelist Leasing and Curating Mixed Use (2013)

  • Lead Broker - CBRE Hispanic Retail Team (2003 - 2013)

  • Director of Acquisitions & Leasing Comstock, Crosser and Associates Development Co.  Focused on retail development opportunities and expansion of Top Valu Market and Valu+ Food Warehouse grocery chains.




Chase Bank

Chilis Grill & Bar


Coffee Bean & Tea Leaf



Dollar Tree

Family Dollar

Farmer’s Insurance

Foot Locker

Harbor Freight Tools

Jiffy Lube


Northgate Gonzalez Market

Meta Housing

O'Reilly Auto Parts

PLS Check Cashing

Pollo Campero

Primestor Development

Regency Centers

Robertson Properties


Superior Grocers

Vallarta Markets

Zurich Insurance


Consultancy Services, Investment Properties, Demographic Mapping, Shopping Centres, Supermarkets, Development Consulting, Ground lease, Land Sales, Lease Advisory, Mixed-Use Properties, Restaurants
Service Lines
Landlord Representation, Tenant Representation, Capital Markets, $name
Property Types
Retail, Land, Office

My Team

My Team

Featured Research

Featured Research
Jan 16, 2020
2019 Q4 Greater Los Angeles Basin Retail Knowledge Report
National retail and food services sales for November increased by 0.3% compared to one year ago. Although consumer confidence fell in December, overall confidence remains at historically favorable levels. The strong work force is a key contributor in consumer confidence.
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Oct 15, 2019
2019 Q3 Greater Los Angeles Basin Retail Knowledge Report
The Los Angeles Basin retail market closed the third quarter with negative absorption as market fundamentals showed signs of market activity slowing. Tenant demand fell to -198,500 square feet for the Los Angeles Basin. There was an additional 268,600 square feet of new construction added to the inventory base. The Inland Empire market had the highest amount of new construction deliveries, recording 194,400 square feet, with Los Angeles County following recording 37,600 square feet and Orange County recording the lowest recording 36,600 square feet.
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Jul 15, 2019
2019 Q2 Greater Los Angeles Basin Retail Knowledge Report
Although the Los Angeles Basin retail market closed the second quarter with positive absorption, market fundamentals showed signs of market activity slowing. Tenant demand remained positive as absorption recorded 424,500 for the Los Angeles Basin, which is minimal for the entire basin.
Read More
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