Joanna Robinson | Colliers International | Orlando

Joanna Robinson

Managing Director Retail Services

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Professional Summary

Joanna Robinson joined Colliers International-Central Florida in 2018 focusing mainly on Tenant Representation in Central Florida. Prior to Collier's she worked for almost 12 years with The Shopping Center Group as a Tenant Rep. As a Tenant Rep she has worked with both regional and national clients which includes:   Ross Dress for Less, LA Fitness,  Ollie's Bargain Outlets, Dollar Tree, Citi Trends, Five Below, Party City, Famous Footwear, Payless Shoes, Rue 21,  Mattress Firm, T-Mobile, Regis Brands, Blaze Pizza, Einstein Bagels  &  Vitamin Shoppe.  As a Tenant Rep she is responsible for implementation of a growth and development strategy, market research, strategic site selection, and LOI negotiations.  Prior to  becoming a Tenant Rep she was a Leasing Agent for over 2 years.  


  • Completed  over $350 Million in Transactions  in the last 10 years



  • Bachelor of  Science, Real Estate, Florida State University
  • Florida Licensed Real Estate Salesperson

Memberships & Involvements

  • Committee Member (2006-2008)- Next Generation (ICSC)`


  • “I can always count on Joanna to be reliable and responsive in a very timely manner which is super important when working with franchisees.  She knows what I need and am looking for so she makes my job a whole lot easier.”   Corrina Rogers-Regis Corp.
  • "I’ve worked with many, many brokers over the years and quite simply, Joanna is one of the best. She has a vast knowledge of the markets she covers and understands the needs of her clients. Joanna represents her clients professionally and always puts the client’s interests first. She is a true professional. "  Jeff Powers-Ollie's Bargain Outlets
  • "Joanna has been the Famous Footwear broker for mostly the entire state of Florida other than Dade, Broward, Palm Beach for the past 11 years.  That’s a lot of territory to cover in such an important state with multiple large DMA’s.  Joanna has earned our trust that she can handle our account.  Florida is one of the busiest states for Famous Footwear in regards to new store growth.  She is knowlegable of the market, has the necessary tools and resources to provide us with in depth information we require to do our analysis and is a pleasure to work with.  I feel that’s important when you may be spending several days together in a car driving multiple markets."    Harold van Ommeren-Famous Footwear

  • "I have worked with Joanna for over 9 years.  She has been my exclusive Broker for the Central Florida markets; covering both coasts, Ocala and the entire Orlando MSA.  I could not ask for a more hard working, effective and loyal person to have on my team.  She makes me look good with her market knowledge, site selection ability and deal making skills.  And even when she switched firms, I did not switch Brokers." Derek Luedtke-Dollar Tree




Property Types
Featured Research
Aug 4, 2020
Momentum & Activity Beginning to Return
The second quarter of 2020 began with an unprecedented pause in activity for the Orlando Retail market. Nearly every retailer, except those deemed essential during the COVID-19 pandemic, temporarily closed their doors either voluntarily or through government orders. Investors were pencils down and, lenders halted underwriting and decision making. Tenants interested in the market paused or delayed tours and, many properties were pulled off the market in a wait-and-see approach. However, as the quarter progressed, the retail market throughout greater Orlando began to thaw and, although many government orders and restrictions remain, pockets of activity began to come back to the market.
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Apr 30, 2020
Challenges Ahead, Opportunities Will Arise
The first quarter of 2020 will forever be marked as one of the most dynamic quarters in history for the retail market throughout Central Florida. As the 2020 year began, activity throughout (sales, leasing, construction) remained brisk, with submarkets like the Tourist Corridor, Winter Park and Downtown experiencing increased demand and activity. The food and beverage segment of retail was the driving force behind much of the activity. Interest rates were at near all-time lows providing cost-effective financing to help bolster and carry on the 10-year record growth experienced throughout Orlando. Unemployment in the region, the lowest in recent history and well below the national average, was championed by many in the local market.
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