Loralee Barnum | Colliers International | Phoenix

Loralee Barnum


Senior Client Services Specialist

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Professional Summary

As the senior client services specialist for the Arizona Retail Services Team with Colliers International, I manage all aspects of marketing, project management, transaction and due diligence services. Our team specializes in the sale and leasing of retail properties, representing landlords, tenants and investors. In partnership with the team’s eight brokers and client services coordinator, I develop strategies, pitches and proposals to win new business.

Leveraging my extensive marketing, graphic design and industry experience, I design and execute best-in-class print and digital marketing collateral, and deliver creative marketing solutions tailored to each property and client. I create comprehensive property marketing campaigns, elevating exposure and increasing speed-to-market for the team’s listings. My careful attention to detail and ability to anticipate and resolve issues enables me to efficiently manage the team’s listings, prospects, proposals and transactions.

With exceptional skills in Adobe Creative Suite (InDesign, Illustrator and Photoshop), Constant Contact email marketing and CoStar research, I enhance the team’s services in the marketplace. As a proactive partner, I stay at the forefront of marketing trends to provide leading-edge solutions.

I thoroughly enjoy the fast-paced nature of commercial real estate and the challenge of managing the team’s diverse requirements. I am committed to adding value and delivering results. Colleagues describe me as optimistic, adaptable and innovative, with an outgoing and friendly approach, who fosters their trust and respect.

My marketing career began when I established my own boutique creative studio, specializing in destination wedding photography and graphic design. I have leveraged my skills to serve as an in-house designer and project manager for various organizations. Prior to joining Colliers, I was a client services specialist with CBRE Phoenix, providing innovative marketing services for a highly successful retail investment sales team and retail leasing team..

Previously, I served as a client services manager for Grand Canyon University Athletics, directing multi-channel digital and traditional marketing campaigns. I also managed on-campus promotions, and worked with campus operations and programs to increase student attendance and improve the fan experience at athletic events.

When not in the office, I spend time traveling and attending local sporting events with my husband. I also enjoy cheering on the Denver Broncos. My other interests include photography, board games and, more recently, cooking.


  • Awarded the Commercial Property Marketing Certification (CPMC) by Colliers. This is the first and only accreditation for commercial real estate marketing professionals and represents the highest educational accomplishment for real estate marketing professionals.


  • Bachelor of Arts, Art Major with Emphasis in Graphic Design, University of Sioux Falls
  • Arizona Dept. of Real Estate, Salesperson's License

Memberships & Involvements

  • AIGA - American Institute of Graphic Arts
  • ICSC - International Council of Shopping Centers
  • Colliers International | Arizona Staff Leadership Council
  • Bethany Bible Church
  • Phoenix Rescue Mission


Digital Marketing, Graphic Design, Project Marketing
Service Lines
Property Marketing
Property Type

My Team

My Team

Featured Research
Jul 13, 2020
2020 Q2 Greater Phoenix Retail Market Report
The Greater Phoenix retail market ended the second quarter on the upside. Regardless of the retail sector being hit the second hardest of all CRE industries (second to hospitality), the market managed to produce 14,134 square feet of positive absorption.
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Apr 28, 2020
2020 Q1 Greater Phoenix Retail Market Report
Greater Phoenix retail market ended Q1 strong and healthy with 125,641 SF of net absorption. Vacancy dropped 10 bps over the past 12 months but increased 10 bps over the quarter to current 7.3%. Retail delivered over 312,000 SF. Rents climbed 2.2% over the past 12 months, with asking rents rising to $15.07 PSF.
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Oct 11, 2019
2019 Q3 Greater Phoenix Retail Market Report
Despite retail’s rough waters on a more national level, the Greater Phoenix retail market continues to perform. Retail vacancy overall remains below 10 percent at its current 7.0 percent. Rents ticked higher in the third quarter with asking rents ending at $15.40 PSF, up 3.2 percent from one year ago.
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Featured News
Jul 20, 2020
Greater Phoenix retail market remained healthy in Q2 2020
Colliers International reports the Greater Phoenix retail market finished Q2 2020 with positive net absorption, despite the impact of pandemic business interruptions. Vacancy remained healthy, but experts look towards the second half of the year to determine the long-term effects of COVID-19.
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Oct 22, 2019
Greater Phoenix retail market healthy despite national retail struggles
Colliers International reports the Greater Phoenix retail real estate market is performing well, despite the national trend of retail struggles. Overall vacancy of retail space in the metro area was approximately 7 percent at the end of third quarter.
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