Marcus Van Ameringen

Marcus Van Ameringen

MBA

Vice President

License # 369771

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About

Professional Summary

Marcus Van Ameringen is leading Seniors Housing Investment Sales in Atlanta with over 20 years senior level experience in Assisted Living, Independent Living & Skilled Nursing Marketing, Operations & Development. He consults to providers/owners on tactics to increase NOI and drive product/service value prior to sale. Marcus is committed to providing exceptional personal attention to all of his clients.

Accomplishments

As a corporate manager, Mr. Van Ameringen served as VP Sales & Marketing for three Senior Living/Long Term Care Companies driving revenue, product mix and sales strategy. The companies he has served range from $40 million to $2 billion in annual revenues. Specific roles and companies include: SVP Marketing, Wellington Healthcare LP; VP Marketing Capital Care Management; VP Independent & Assisted Living, Ethica Healthcare & Retirement; Director Market Research, Life Care Centers of America.

In these corporate capacities he restructured the entire sales and marketing functions generating millions of dollars of new revenues (Medicare, Managed Care, Private Pay), implemented customer service as a "product" (quantifiable, metric driven), created hospitality programs, and initiated new business niches to grow top line revenues.

As a consultant, Marcus provided sales & marketing, and operational direction to Assisted Living providers for five years; helped providers boost NOI through strategic pricing, market intelligence, niche positioning, targeted marketing, implementing "two factor theory of customer service."

Analysed Offering Memoranda for the acquisition of ALs in NC & SC and development of new Assisted Living/Memory Care properties in Florida.

Education

MBA (Marketing)
Owen Graduate School of Management
Vanderbilt, 1988

BA (History & Music)
Auckland University, New Zealand 1975

Memberships & Involvements

National Council Seniors Housing Georgia Senior Living Association (ALFA affiliate) Georgia Healthcare Association New Zealand American Association (Past President 4 years, current Board Member)

Clients

  • Hodges Ward & Elliott
  • GoldenCrest Senior Living
  • Healthcare Capital Consolidated SL
  • Garrard Inc (Grace Manor)
  • 410 Group
  • Thrive Senior Living
  • Ascend Systems
  • Reliable Healthcare Management, LLC
  • Simple C, LLC

Testimonials

Mr. Van Ameringen’s volunteer activities include coordinating delivery & distribution for Angel Food Ministries, Men’s Fraternity at Church of the Apostles (8 years), Past President and current Board member of the New Zealand American Association.

Services

Skills
Seniors Housing
Service Lines
Capital Markets, $name
Property Types
Multifamily
Specializations
Seniors Housing Group
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