Michele Tortorici


CPMC

Senior Manager, Sales Enablement | US National Marketing

License #SL3194319

About

Professional Summary

I have enjoyed being a member of the Colliers organization since 2004.  I began my tenure with Colliers as a Marketing Coordinator, then later served as the Director of Marketing & Training for the Central Florida offices for many years. I currently serve as the Business Development Content Manager with the Business Development Center | USA.

My experience with Colliers has helped me to develop an expertise in commercial real estate marketing, particularly the differentiators needed for marketing various property types and service representations.  This in-depth knowledge and my experience in preparing real estate pitches enabled me to conceptualize and develop the PursuitBuilder platform.  PursuitBuilder is a proprietary information resource accessible by all Colliers professionals through the ColliersHubUSA.  The site is a virtual toolbox of content filled with comprehensive information in an easily navigated layout. When preparing pitches, Colliers professionals can use PursuitBuilder to find answers to over 130 RFP questions, libraries or sample pitches, case studies, graphics, transcations and statistics, and much more.  PursuitBuilder is designed to make the process of preparing a pitch more efficient by providing a one-stop resource for Colliers information.  After launching the site in early 2016, I continue to manage PursuitBuilder and strive to continuously add new content.

When I'm not working, I can usually be found in my art studio painting or teaching painting classes.  Creativity is a lifelong passion for me and I enjoy expressing my creative side in many ways - painting, cooking, gardening, and designing, crafting.

Favorite quotes -
"Today is a wonderful day. I have not seen this one before." - Maya Angelou
"The quality of a person's life is in direct propoprtion to their commitment to excellence, regardless of their chosen field of endeavor." - Vince Lombardi

 

 

Accomplishments

  • Designed and developed Pursuit Builder - Colliers' proprietary online content resource
  • Developed comprehensive traiining program for CRE Marketing Coordinators
  • Implemented and trained - HubSpot email marketing application
  • Implemented and trained - Apto CRM application (Salesforce based)
  • Implemented and trained - REapplications CRM
  • Recorded and published numerous CRM traning videos
  • Developed training program - "How to Manage Multiple Marketing Campaigns"

 

  • 2015 Americas Marketer of the Year Finalist
  • 2014 Foundation Award
  • 2009 Appreciation Award
  • 2005 Above  & Beyond Award
  • 2004 Best E-Marketing Flyer Award

Education:

St. Petersburg College - Business Administration | Marketing Certification
Licensed Real Estate Salesperson – State of Florida
Commercial Property Marketing Certification

Memberships & Involvements:

Association of Strategic Marketing, National Association of Photoshop Professionals (NAPP), Tampa Bay Marketing Professionals

icon-user

No matching results...

Try zooming out to include more results.

Change your search criteria:

Remove last filter
icon-user

No matching results...

Try zooming out to include more results.

Change your search criteria:

Remove last filter
icon-user

No matching results...

Try zooming out to include more results.

Change your search criteria:

Remove last filter
icon-user

No matching results...

Try zooming out to include more results.

Change your search criteria:

Remove last filter

How can I help you?

An unexpected error has occurred. Please try again.
You didn't check the 'I'm not a robot' checkbox.

Your request has been submitted.

Someone will contact you shortly.