Vice President of Marketing
As Vice President of Marketing, Tabitha leads the marketing and research efforts for the Colliers International | Raleigh-Durham region. She oversees the development and implementation of marketing campaigns, brand leadership, presentations, proposals, advertising, social media, analytics and research reporting. She has spent 20 years enhancing the marketing platform for commercial real estate brokers and their clients, including PNC Bank, MetLife, Deutsche Bank, GSA and other local and national occupiers. Previously, Tabitha worked in marketing and development for Newland Real Estate Group, one of the largest master-planned community developers in the country. She was also a commercial real estate appraiser.
Bachelor of Arts, Journalism and Mass Communication with Minor in Advertising, University of Noth Carolina at Chapel Hill
Master of Business Administration, Kenan-Flagler Business School, University of North Carolina at Chapel Hill
I began my commercial real estate career in Indianapolis, Indiana, where I facilitated over $600M in transactional volume as transaction manager for the Colliers | Indianapolis investment sales team. Prior to my return to commercial real estate in Raleigh, I spent several months as a corporate language tutor in Paris, France. I specialize in tailored marketing and transaction support and have extensive experience managing and marketing large-scale projects from the due diligence phase to closing. Additionally, I deliver presentation design and support, listing preparation, gathering market knowledge through various internal and external resources, and coordinating promotional and post-sales marketing materials.
Senior Research and Marketing Analyst
As the Senior Research Analyst Kelsey is responsible for collecting market data and creating quarterly market reports. She provides research data including lease and sale comparables, ownership information, demographics, market conditions and economic information. In addition, Kelsey delivers marketing expertise to the brokerage teams, including the preparation of proposals, website management and marketing materials.
Steffen Gonzalez is the Senior Marketing Coordinator in the Raleigh-Durham office. He specializes in creating and executing new marketing strategies, along with providing research and administrative support to the Colliers team. He works closely with the brokerage teams and clients to ensure consistency and quality of the Colliers brand. With his experience in the real estate industry Steffen has created over 2.8 billion dollars worth of Sold Real Estate marketing.
Before joinging the team, Steffen was a Marketing & Creative Coordinator at TerraCRG in New York City. He managed the production of all marketing materials for TerraCRG’s eight internal teams with a focus on design and creative development.
Originally from the Jersey Shore, he currently resides in Raleigh, North Carolina. A frequent volunteer with Habitat for Humanity, Steffen helped their efforts in Hurricane Sandy relief. In his spare time he enjoys sports such as basketball and football and spending time with his family in his native New Jersey. Steffen received his BS in Business Administration and Digital Media from Albright College where he competed in Track & Field.
Ed joined the Colliers Raleigh-Durham Multifamily team in 2017. He has an extensive background in both pure and applied mathematics and adds expertise of property and project valuation in the residential and multifamily markets. Ed’s primary responsibilities include providing analysis and valuation for investment properties as well as due diligence and market research in the development of such properties.
As a native of Raleigh, Ed has strong ties to the community and an intimate knowledge of the market. His experience in the commercial real estate industry began when he started assisting with the management of a family real estate portfolio that includes residential dwellings, farm properties, and various ground leases on local industrial properties. Prior to joining Colliers International, Ed worked as an actuary in the automobile insurance business.
As a Marketing Coordinator for Colliers International’s office in Raleigh-Durham, I create and execute new marketing strategies and tactics to help accelerate the success of each client. I also support the preparation of property marketing materials, proposals, demographic reports, marketing and research support.
My strengths are in time management and solid communication, and I am able to adapt smoothly to new situations. As a marketing coordinator, communicating between brokers and our marketing team on finding a balance between different ideas is important and helps us all to be successful.
As a Broker Assistant at the Colliers International Office in Raleigh-Durham, I asssit brokers swiftly and throughly with different parts of the sale to make the process as precise as possible. I do vase amounts of research for brokers in areas such as industrial and retail. I participate in ground work such as touring Strip Mall Centers, Industrial Ware Houses , and Office space. Then I provide feed back on the conditions of the building and any information a potential buyer was interested in knowing.
My strengths would be my personal communication skills and my dilegence work ethic. As a retail specialist, communicating working with co-workers and clients are my top priority.