Wende Ascher


B.A., JD

Executive Managing Director, Marketing | Tri-State

About

Professional Summary

Wende Ascher oversees Marketing for the New York Tri-State Region. As such, she is responsible for aligning marketing strategies with business objectives, helping to position Colliers International, New York as a leader in the commercial real estate industry.

Prior to joining Colliers International, Ms. Ascher spent 13 years as a senior member of the Marketing group at Cushman & Wakefield. During her tenure, she oversaw marketing for various divisions and geographies (i.e. Director, Asset Services (2001-2003); Director, Northeast & Mid-Atlantic (2003-2005); Director, Capital Markets (2005-2006); Managing Director, Eastern Region (2006-2011); Senior Managing Director, Global Strategic Intelligence (2011-2013).

Before that, Ms. Ascher was a practicing attorney at the law firm Richards & O’Neil, LLP specializing in commercial litigation.

Ms. Ascher received her BA from Cornell University where she graduated Phi Beta Kappa with Distinction and received her Juris Doctorate from New York University School of Law. She is a member of the Bar of the State of New York.

Accomplishments

• Marketing/Business Development: Proven record of developing and implementing unique marketing and sales strategies which result in increased market share, increased win rate, and improved client retention rates.
• Strategy: Experience in performing corporate strategic planning and competitive analysis. Performed client analysis to support business development efforts at the local, national, and global levels.
• Branding: Expertise in developing and implementing global corporate branding standards to ensure consistent image and messaging. • Corporate Communications: Effective in developing and distributing a strong internal company narrative that informs, aligns, and motivates.
• Advertising: Expertise in developing creative ad campaigns which support positioning and result in increased traffic, revenue, and profitability

Clients:

NA

Education:

BA, Cornell University

JD, New York University School of Law

Memberships & Involvements:

New York State Bar Association

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