PGA Tour's investment inspires development in St. Johns County

The PGA of America recently announced it’s relocating its head office into a new $520-million, private-public facility in Frisco, Texas, while the PGA Tour is primed to move into a 187,000-square-foot headquarters in 2020 in Ponte Vedra Beach, Florida.

Their pending changes of address follows the United States Golf Association’s move into a new corporate headquarters in Far Hills, New Jersey, two years ago.

According to PGA Tour spokeswoman Kirsten Sabia, adding the new facility will allow the tour to be “more efficient in the way [it] communicates, collaborates, and operates as an organization.”

 

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The PGA Tour's new head office, shown in this rendering, is under construction in Ponte Vedra Beach, Fla., and is expected to open in 2020.

The tour represents touring professionals and holds tournaments around the world on several circuits, including the top-level PGA Tour that’s seen on TV each week. The majority of its 1,100 employees are based in Ponte Vedra Beach, near Jacksonville, but are spread throughout 17 locations.

Ms. Sabia, vice-president of integrated communications, says it was an easy decision for the PGA Tour to build its new global headquarters on land it has owned for more than 40 years.

Although the PGA Tour’s office is not a public building, golf as a whole is a key part of the surrounding community.

St. Johns County has made an effort to inspire more commercial development, according to Jason Ryals, Executive Director of real estate service Colliers International in Northeast Florida.

Mr. Ryals says the PGA Tour’s investment in its new headquarters could signify the county becoming a suburban part of the Jacksonville metropolitan area rather than just an isolated bedroom community.

A Colliers report in 2018 showed the county has been adding new homes at a pace of 3,000 to 4,000 a year recently – making the area a desirable place for retail growth. Sixty percent of new retail construction in the Northeastern Florida region is happening in St. Johns County.

“Having the world-renowned PGA Tour headquartered here only serves to strengthen that bond,” says Melissa Glasgow, the director of economic development for St. Johns County, the jurisdiction south of Jacksonville that includes Ponte Vedra Beach, dozens of golf courses including famed TPC Sawgrass and St. Augustine, home of the World Golf Hall of Fame.

“As St. Johns County matures into a full-functioning market within the Northeast Florida region, I anticipate we will see widespread office development likely attracting more corporations such as the PGA Tour,” Ryals says.

 

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Source: Adam Stanley | The Globe and Mail