What Draws Companies To Omaha? Site Selection Is An Art And A Science, Expert Says | Omaha.com

Why Omaha? Toast executives have said the company picked Omaha for its first U.S. office outside of Boston in part because of its restaurant scene.

Site selection is increasingly both a science — weighing costs of doing business — and an art, said John Boyd, president and chief executive of Princeton, New Jersey-based site selection firm The Boyd Co.

“The art has to do with livability and lifestyle factors like restaurants, like being millennial friendly, walkability and attractions that a young workforce finds desirable,” Boyd said. “Being in a market that has some panache, some value to bring over perhaps some more information technology-related activity. All of that really distinguishes Omaha,” he said.

But Omaha really shines when it comes to the cost of doing business.

It is “one of the most cost-effective markets in the Midwest” when looking at the price of office space per square foot and the average price of homes in the area.

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