But when it comes to commercial development, there’s not a more concentrated area right now than the vicinity surrounding the Pauline Whitaker Parkway roundabout, west of Interstate 49 in Rogers.

The parkway – named for the philanthropist whose late husband Don Whitaker managed the first Wal-Mart store in Rogers – has, in developer’s jargon, "unlocked" hundreds of acres near the interstate for development. It spans from Champions Drive at the front gate of Pinnacle Country Club eastward across I-49 to the Perry Road interchange at the Pinnacle Hills Promenade.

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