Neighborhood Goods, “a new type of department store,” aims to redefine the shop-within-a-shop concept with a 13,000-square-foot, mixed-use space launching in Plano, TX in November. Implementing shape shifting modular displays, the business’s approach allows for the space to change at will, depending on the needs of each individual retail brand. According to TechCrunch, Neighborhood Goods will allow up to 15 brands to create their own activations, each highlighting the aesthetic that the brands choose to best showcase their wares.
Similar to Nordstrom Local, Neighborhood Goods will not feature cash-and-carry items for purchase, but rather a conceptualized display showroom where consumers can select from an assemblage of participating brands. The idea is to provide consumers with a personalized buying experience, one that incorporates one-on-one engagement with a Neighborhood Goods representative on-site. Their space will also accommodate a restaurant and bar with seasonal in-store events to complement the browsing and add a three-dimension shopping experience.
If the concept sounds familiar, you’re not mistaken. Neighborhood Goods is essentially taking the successful go-to marketing strategy known as the pop-up store and making it bigger, more durable and permanent. The pop-up industry has grown to approximately $10 billion in sales, according to the PopUp Republic, so we’ll have to wait and see just how good a neighbor Neighborhood Goods is with increasing traffic flow to its new home at Legacy West, a 255-acre open-air shopping and entertainment center.
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Anjee continues to be an insatiable enthusiast of all things retail. She’s a student of culture with a pulse on future shoppers and the fleeting trends constantly changing the retail landscape … driving retailers, landlords and developers crazy!
It’s good to be your neighbor: Startup revitalizes the shopping center with not-so-new retail concept
Author: Anjee Solanki
Date Published: 10/26/2018