The Golden Triangle Shines

Key Takeaways

  • Rising incomes bring new retailers to Columbia’s southeast side.
  • Edens’ headquarters investment anchors market. 

Golden Triangle Strengthens

Columbia, SC’s “Golden Triangle” spans two retail corridors on the southeast side of the city, Forest Drive and Garners Ferry/Devine Street. Retail in the submarket has gained significant strength in the area over the past decade because of national and regional retailers prioritizing core or A position sites, limited opportunities to build new centers, underlying demographics and a national shopping center owner headquartered in Columbia that has committed to revitalizing community retail. Collectively, these elements have driven this submarket to prominence.

Since the Great Recession in 2008, retailers have been right-sizing their portfolios nationwide. This has led many to only consider locating in core or A position retail locations – locations that with the strongest access, demographics and retail sites. At first glance, the Golden Triangle doesn’t appear to meet that criteria, as retail is not clustered in a single location. However, this submarket is somewhat different in that there is not a better alternative location on the southeast side of Columbia. As such, it has become the class A position that services the southeast and in-town markets of Columbia. Twenty-three percent of the metro area lives within a 15-minute drive of the geographic center of the Triangle, the intersection of Beltline and Trenholm Road.

Download pdf

Download the full report

For more information, including the market summary statistics, download the full research report.

Download report