Mixed-Use Dominates Downtown Development

Key Takeaways

  • Mixed-use development has succeeded in Greenville.
  • Downtown Greenville office development is growing past Main Street.

Mixed-Use Buildings Transform CBD

Mixed-use projects have seen more success on Greenville’s Main Street than any other Main Street in the state. These have succeeded because the City of Greenville has encouraged good urban design and has been fortunate to have a developer, Hughes Development Corporation, who is both an advocate and builder of several key projects following these principles. This success has led Greenville to receive several accolades for its Main Street. Most recently, Greenville was named one of America’s Greatest Main Streets by Travel and Leisure magazine and made number three on Livability magazine’s list of Top Ten Downtowns in the nation.

Greenville encouraged good urban design with targeted public investments, protective design ordinances to maintain a cohesive look and atmosphere for Main Street and strategic public-private partnerships. The remaking of Main Street started in 1979 with the completion of a Main Street streetscaping project. The project was aimed to cohesively combine pedestrian and vehicular traffic along the corridor stretching from Beattie Place to Broad Street. The streetscaping widened sidewalks for pedestrians, slowed vehicular traffic by reducing Main Street from four to two lanes and provided on-street parking. This was followed by the redevelopment of the Hyatt Regency, the first mixed-use project in Greenville, which is now called NOMA Square. Built in 1982 and renovated in 1999, the project includes the 350-room Hyatt Regency Hotel, 43,000 square feet of event space, 92,000 square feet of office space, retail space and an 832-parking spot garage. In 1995, the city redeveloped a few historic buildings into the 45,000-square-foot West End Market. Nearly a decade later, Falls Park and the Liberty Bridge were developed as a public-private partnership. The project was so successful, the park is now known as the heart of Greenville. Through these efforts, development has filled vacant land and buildings on Main Street with new office buildings, restaurants, street level retail and residential units.

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