Marketing and Business Development Manager
As the marketing & business development manager for Colliers International in Arizona, Victoria Richardson manages a team of marketing and creative professionals focused on comprehensive strategies to drive business development and revenue growth. Victoria supports brokerage in pursuit strategies and presentation structure and leads the creative execution of in-suite marketing and promotional materials.
Her approach is to gather ideas throughout the process from ideation to implementation, working in partnership with brokers, clients and staff to usher ideas through the creative and business development stages.
Victoria has a gift for seeing the details of a plan and how it should unfold. She leverages the local and regional creative services team to bring concepts to life. With exceptional writing, organization, project management and technical skills, Victoria guides her team to execute highly effective marketing plans and creative collateral to enhance Colliers’ service offering to the marketplace.
As the region’s marketing business partner and advisor, she helps establish, elevate and execute business initiatives and goals. She strategizes on business development opportunities and promotes brand awareness to uncover new opportunities.
Victoria has the distinct ability to connect the dots between seemingly disjointed thoughts and ideas in order to pull together cohesive and distilled themes and messaging to achieve impactful results.
With more than 12 years of marketing experience, Victoria has extensive expertise in both the commercial real estate and manufacturing industries. Prior to joining Colliers, Victoria served as marketing manager for Cushman & Wakefield in Arizona, where she staffed and managed the marketing department with professionals in graphic design, video production, GIS, public relations and communications, and special events. She established, documented and executed several new processes across various disciplines, creating cross-organizational connections, collaboration and transparency to achieve proactive and effective solutions.
Previously, Victoria was the marketing manager for Pebble Technology International. She implemented several integrated and automated systems, completed comprehensive rebrand for corporate identity, partnered on the strategy and launch of a new website, and developed online portals for forms and reporting tools. Her background includes serving as account manager for NSBKeane, Tony Felice PR and Yelp, Inc., and as territory manager for Ecolab.
- Cushman & Wakefield Marcom Edge Award for Innovation 2019, with over 200 nominations
- Bachelor of Science, Advertising and Public Relations, Northern Arizona University
Memberships & Involvements
- Kitchen on the Street
- Feed My Starving Children
Dir, Business Development & Strategic Resourc
In my role as director of business development & strategic resources for the Southwest Region, I serve as business partner and advisor to the regional president, division leadership and local markets for all offices in Arizona, Nevada, Greater Los Angeles, San Diego and Utah.
In partnership with national marketing and research, the regional president, market leaders and key stakeholders, I am tasked with developing a highly effective salesforce to achieve organic growth and gain market share.
Collaborating with regional and local leadership teams and brokers, I am focused on developing and implementing marketing and research strategies to position the region as a leader in the commercial real estate industry through innovative and measurable tactics. My goal is to elevate our marketing and research teams to operate as strategic partners to our brokers.
Working closely with key support functions, I assist in managing the business development process, the identification and qualification of opportunities, and the assignment of new opportunities to local or regional pursuit resources and/or the national Business Development Center. I am accountable for developing the structure and resources required to execute business development plans for the region.
Previously, I served as marketing director for Colliers International in Arizona and regional marketing ambassador for Colliers’ Southwest Region, where I fostered a culture of innovation and collaboration that informs, connects and advances the interests of our clients and professionals through business development, property marketing, public relations and digital engagement.
As marketing director for Arizona, I led an innovative marketing team strongly focused on business development. My young and innovative approach resulted in new strategies for commercial real estate marketing, focused on the growing influence of social media and the changing landscape of the new economy. As a vital client-facing professional, I have been actively involved with brokerage professionals in pitching new business. Throughout the creative process, I worked hand-in-hand with brokers and staff to develop highly effective marketing concepts and strategies.
As regional marketing ambassador for the Southwest Region, I partnered with regional and national marketing leaders to cascade regional initiatives and objectives to local marketing directors, managers and Colliers Centers of Excellence leaders. I guided a network of marketing experts to develop actionable marketing initiatives, champion the adoption of new technology, and identify and implement best-in-class marketing processes and practices. Working with local marketing managers and directors, I found avenues to strategically partner with business line leaders to target and win new business.
My work with Colliers has allowed me to combine my passion for growing the company’s business through marketing with my commitment to values and ethics. I joined Colliers in 2015, with enthusiasm for the company’s unique value-based culture and am dedicated to moving that mission forward.
I demonstrate exceptional skill and expertise in several core components of marketing, including business development, branding, asset positioning, property-marketing campaigns, public relations and advertising. I bring more than 12 years of extensive experience and knowledge in all aspects of marketing, business development and graphic design.
My tenure in the commercial real estate industry began in 2007, when I served as a graphic designer at Grubb & Ellis. I left the commercial real estate industry for a few years to hone my skills at Campbell Fisher Design (now known as Fisher). I returned to commercial real estate in 2013, joining Cushman & Wakefield as manager of its marketing department for Arizona.
Graphic Designer, Arizona Region
As a graphic designer for Colliers International in Arizona, I provide creative design and marketing solutions for brokerage professionals in support of business development. Working with projects from concept to design to delivery, I am responsible for developing property brochures, signage, logos, broker promotional materials, company collateral, and custom email marketing.
During meetings with brokers and staff, I work with them to define project requirements, understand their design needs, flush out their ideas and offer creative marketing solutions. Taking their initial ideas, I then turn their messages into well-designed physical or digital formats that effectively help brokers grow their business and stand out in the marketplace.
As a service-oriented professional with a commitment to producing results within strict deadlines, I ensure materials are delivered with the highest quality and branding standards. I am a conceptual thinker who believes design can and should make a positive impact, and am always up to learning new skills and tackling new challenges. Colleagues describe me as a collaborative team member, who is meticulous, detail-oriented and deadline-driven.
My advanced skills include Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects), Constant Contact email marketing, Microsoft Office, and SketchUp (3D modeling software). With a diverse background in design and marketing, my experience includes working with both large corporate and small local companies. I have developed and adapted my skills and created a wide array of designs across various print and digital formats.
I was involved in creating a variety of graphics for various events hosted by Square Egg Entertainment, including Phoenix Fan Fusion (formerly Phoenix Comicon), Minnesota Fan Fusion and Vegas Fan Fusion. I created designs for web, social media, apparel, promotional items and print collateral. As senior graphic designer and production assistant for Sportex Safety, I worked under tight deadlines to create graphics and production-ready files for a broad range of mediums, including screen printing, embroidery, laser engraving, print media, banners and signs.