Victoria Richardson | Colliers International | Phoenix

Victoria Richardson

Marketing and Business Development Manager

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About

Professional Summary

As the marketing & business development manager for Colliers International in Arizona, Victoria Richardson manages a team of marketing and creative professionals focused on comprehensive strategies to drive business development and revenue growth. Victoria supports brokerage in pursuit strategies and presentation structure and leads the creative execution of in-suite marketing and promotional materials.

Her approach is to gather ideas throughout the process from ideation to implementation, working in partnership with brokers, clients and staff to usher ideas through the creative and business development stages.

Victoria has a gift for seeing the details of a plan and how it should unfold. She leverages the local and regional creative services team to bring concepts to life. With exceptional writing, organization, project management and technical skills, Victoria guides her team to execute highly effective marketing plans and creative collateral to enhance Colliers’ service offering to the marketplace.

As the region’s marketing business partner and advisor, she helps establish, elevate and execute business initiatives and goals. She strategizes on business development opportunities and promotes brand awareness to uncover new opportunities.

Victoria has the distinct ability to connect the dots between seemingly disjointed thoughts and ideas in order to pull together cohesive and distilled themes and messaging to achieve impactful results.

With more than 12 years of marketing experience, Victoria has extensive expertise in both the commercial real estate and manufacturing industries. Prior to joining Colliers, Victoria served as marketing manager for Cushman & Wakefield in Arizona, where she staffed and managed the marketing department with professionals in graphic design, video production, GIS, public relations and communications, and special events. She established, documented and executed several new processes across various disciplines, creating cross-organizational connections, collaboration and transparency to achieve proactive and effective solutions.

Previously, Victoria was the marketing manager for Pebble Technology International. She implemented several integrated and automated systems, completed comprehensive rebrand for corporate identity, partnered on the strategy and launch of a new website, and developed online portals for forms and reporting tools. Her background includes serving as account manager for NSBKeane, Tony Felice PR and Yelp, Inc., and as territory manager for Ecolab.

Accomplishments

  • Cushman & Wakefield Marcom Edge Award for Innovation 2019, with over 200 nominations

Education

  • Bachelor of Science, Advertising and Public Relations, Northern Arizona University

Memberships & Involvements

  • Kitchen on the Street
  • Feed My Starving Children

Services

Skills
Business Development, Digital Marketing, Graphic Design, Project Marketing, Public Relations
Service Lines
Property Marketing

My Team

My Team

Featured Research
Oct 23, 2020
2020 Q3 Greater Phoenix Medical Office Market Report
The Greater Phoenix medical office market added 106,000 SF in third quarter, with high vacancy of 47% within three projects, focused primarily in the Glendale and Deer Valley submarkets. Net absorption remained positive, ending at 87,913 SF. Vacancy settled at 13.7%.
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Oct 19, 2020
2020 Q3 Greater Phoenix Retail Market Report
The Greater Phoenix retail market ended the third quarter with 101,270 square feet of positive net absorption. Vacancy increased to 7.7 percent, elevating 10 bps over-the-quarter. Rental rates are struggling to maintain pre-pandemic levels, ending at $14.62 PSF.
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Oct 13, 2020
2020 Q3 Greater Phoenix Industrial Market Report
Greater Phoenix industrial net absorption topped over 2.5 MSF in 3rd quarter. Under construction decreased 2.4 MSF from 2nd quarter to 9.2 MSF. Vacancy increased over-the-quarter by 10 bps and over-the-year vacancy increased only 80 bps to 7.9%. Rents increased 6.6% over-the-year and 0.15% over-the-quarter to $0.61 PSF.
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Featured News
Nov 9, 2020
Population growth in Phoenix expected to drive medical office market
The Greater Phoenix medical office market remained healthy during third quarter, despite an increase in sublease availability. During the past three months, the market posted positive net absorption and a slight increase in rental rates, as well as maintaining vacancy below 15%.
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Oct 15, 2020
Phoenix industrial market surges in Q3 2020
Colliers International reports the Greater Phoenix industrial market surged during the pandemic, driven largely by increased use of e-commerce and elevated grocery shopping. Completion of new industrial projects in 2020 has been the strongest year in more than a decade.
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Oct 14, 2020
Phoenix office market remains healthy during pandemic
The Greater Phoenix office market remained relatively healthy during 3rd quarter. While the city experienced a significant uptick in sublease availability, landlord-controlled space posted 109,718 square feet of positive net absorption during the past three months.
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Oct 1, 2020
Michael Marsh named associate vice president at Colliers International
Michael Marsh, JD, MBA, CCIM, joined Colliers International as associate vice president for office properties. As a member of Todd Noel’s team, Marsh will handle landlord representation for owner clients, as well as institutional and owner/user sales.
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