2020 Spring Northern California Retail Market Research Report

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Leasing Activity Softens with COVID-19

As the first quarter of 2020 ended, COVID-19 proved to be a major setback for retailers as shelter-in-place mandates were ordered to curb the spread of the pandemic. This impacted retailers as they were forced to close their businesses and consumers were both unable and unwilling to go shop and dine. Year-over-year the Northern California region experienced a slight decrease in total availability of 38 basis points at the end of the first quarter of 2020.

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2020 Spring Northern California Retail Market Research Report

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Erin Proto

Senior Research Manager

San Francisco

Erin Proto joined Colliers International’s San Francisco Office in December of 2013. She heads up the research department and is responsible for authoring office, multifamily and retail research reports. She is responsible for the management of all data collection, quality control, aggregation, analysis, interpretation and timely reporting of market information and trends. Prior to Colliers, Ms. Proto served as Director of Research at Cornish & Carey Commercial Newmark Knight Frank (C&C) for the Walnut Creek and Pleasanton offices.  Before joining C&C, she worked for Grubb & Ellis as Vice President, Director of Research & Marketing in the East Bay and San Francisco offices. During her eleven years at Grubb & Ellis, she mananged the companies research and marketing efforts, including managing the research and marketing team, was responsible for the database, market analysis, quarterly and forecast reports, creation of key proposals and presentations. She was also responsible for all direct marketing functions of the office including collateral material development, communications, web presence, social media marketing, public relations, forecast events and conventional advertising.

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